BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

YETI Warms Things Up This Ski Season: The Iconic Cooler Company Partners with Historic Ski Resorts Across the Country

YETI Warms Things Up This Ski Season: The Iconic Cooler Company Partners with Historic Ski Resorts Across the Country

YETI-Logo-Blue-1200px.png

Austin, Texas (January 2, 2018) YETI®, a leading premium outdoor brand, proudly announces new partnerships with some of the nation’s most historic mountain resorts. Just in time for the winter season, YETI has joined forces with influential resorts across the nation, including: Jackson Hole Mountain Resort, Squaw Valley Alpine Meadows, Copper Mountain, Killington Resort, Mt. Bachelor Village Resort, and Steamboat Resort.

As part of the multi-year partnerships, YETI becomes the official cooler and drinkware brand of the well-known resorts, stretching coast to coast. Skiers, snowboarders and outdoor enthusiasts will enjoy YETI products through a variety of touchpoints. Staple products including the YETI Tundra®, Hopper® and Rambler® will be integrated into bars, restaurants and sundecks.

Resort visitors will be able to utilize YETI products at on-mountain lodging facilities and hydration stations and will be able to purchase YETI products at resort retail locations. Ski patrol members will be outfitted with YETI products to ensure that first-aid supplies remain fresh and that patrollers have the products they need to maintain peak performance while on the mountain.

“We’re extremely proud to partner with these distinguished resorts,” states Matt Reintjes, CEO at YETI. “These resorts are icons within the outdoors community, and they are a perfect location for our products to be used. We look forward to growing with and contributing to the authentic mountain culture upon which each of these destinations is built.”

About YETI

Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.

 YETI Enters New Category, Continues to Expand Iconic Product Line Introducing YETI Hondo™ Base Camp Chair, Hopper BackFlip™ 24, and More

YETI Enters New Category, Continues to Expand Iconic Product Line Introducing YETI Hondo™ Base Camp Chair, Hopper BackFlip™ 24, and More

YETI Expands Iconic Outdoor Line with Release of New Products, Models Introducing YETI Panga™, LoadOut™ and Hopper Flip™ Family

YETI Expands Iconic Outdoor Line with Release of New Products, Models Introducing YETI Panga™, LoadOut™ and Hopper Flip™ Family