BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Walls® Outdoor Goods Launches Workwear Pants

Walls® Outdoor Goods Launches Workwear Pants

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FORT WORTH, Texas (Jan. 6, 2017) — Walls® Outdoor Goods, the 79-year-old workwear and hunting brand, announces its launch of a complete line of work pants, which will be available fall 2017. The line will include seven durable styles that feature innovative materials, such as DuPont™ Kevlar®, and design accents tailored for the modern worker.

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“Our pants are made with the most durable materials and construction in order to stand up to the toughest jobs,” said Alan Burks, Walls marketing director. “They fit well and are comfortable from the first wear, and we’re confident these pants will stand up to any other styles out there.”

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The new line features five uninsulated and two insulated styles for men. The full feature pants are available in a variety of styles, colors and weights. The heaviest duty pant in the line features a cotton, Kevlar® and polyester blend that provides unmatched protection and durability. The five uninsulated styles are an option for consumers to wear year-round.

The new pants and other Walls workwear products will be on display Jan. 10-12 at Outdoor Retailer Winter Market in Salt Lake City, and Jan. 17-20 at SHOT Show in Las Vegas. For additional product details, please refer to product highlights below, the Fall 2017 Workbook or contact carl.johnson@backbonemedia.net.

Featured styles in the new line include:

The Original Outdoor Work Pant #381
This original outdoor work pant is made of 11-ounce stretch cotton duck in a relaxed fit. It features triple needle stitching for durability, articulated knees, wide center back loop, gusseted crotch and a side cell phone pocket.

The Vintage Lined Work Jean #386
This 11-ounce cotton stretch denim jean is available in two denim hues and is lined with plaid flannel for warmth. The relaxed fit provides a comfortable fit and room to move. It features a cell phone pocket, hammer loop, triple needle stitching and deep front pockets.

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About Walls Outdoor Goods
Since 1938, Walls has made durable, protective clothing for people that work hard and play hard outdoors.  Walls makes rugged workwear, including best-in-class flame resistant clothing.  Walls is a leading brand of camo hunting clothing and pioneered the modern camo industry with partners Realtree® and Mossy Oak®.  Walls Outdoor Goods is focused on keeping workers and hunters safe and comfortable in the outdoors.  For more information, visit wallsoutdoorgoods.com or follow the brand on Facebook, Instagram and Twitter. 

About Williamson Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

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