BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

10X® Introduces Ultra-Lite, Packable Outerwear for Spring 2017

10X® Introduces Ultra-Lite, Packable Outerwear for Spring 2017

FORT WORTH, Texas (Feb. 28, 2017) — 10X®, the 75-year-old premium hunting brand, today introduced a new line of ultra-lite apparel that offers camouflage and protection for spring turkey hunting season.

“Our new Ultra-Lite line offers hunters a great option for warm weather hunts, when heavier insulation is unnecessary,” said Alan Burks, director of marketing at 10X. “This line features the lightest, most durable fabrics that are built to last.”

The Ultra-Lite line includes four new products, including a Long Sleeve Button Down Woven Shirt, 1/4 Zip Pullover, Packable Jacket and Ultra-Lite Pant, with removable knee pads, available this spring in the Mossy Oak Obsession NWTF pattern. All pieces feature polyester rip-stop treated with DWR, which ensures water repellency. The new products are quiet, quick drying and breathable, which is ideal for warm weather hunting or as an outer layer in colder temperatures.

For more information, please go to www.walls.com.

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About 10X: For over 75 years, 10X® has been the premium brand of gear for the hunter who seeks to perform at his or her best. 10X delivers technically superior fabrics designed to help hunters succeed in every weather condition.  10X is a long-time partner with both Realtree® and Mossy Oak®.  Williamson-Dickie Mfg. Co. acquired Walls and its portfolio of brands – including 10X, Walls®, Liberty® and Big Smith® –in 2013. For more information, visit www.wdcorp.com and www.walls.com.