BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®

Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®

Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is designed to perform on terrain in and around water and combines Vibram’s signature barefoot-like feel with the superior performance of the award-winning Vibram Megagrip outsole, designed to grip slick surfaces both underwater and on shore. 

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“The V-Aqua optimizes performance for people who recreate in and around the water,” states Chris Melton, director – sales and distribution for Vibram USA. “Whether a serious watersport enthusiast or a casual beach-goer, if you’ve never tried FiveFingers, this is the model with the broadest application for people who visit the beach or get on the water every summer.”

V-Aqua’s sole features Vibram’s bestselling, super sticky Megagrip compound. From walking down a rocky access path to the beach, to gripping a river bottom at the put-in and take-out points on a paddle trip, Megagrip sticks to nearly any surface and protects the foot from jagged or rough objects. Perforations in the Megagrip sole allow water to easily move through the shoe, and a silicone print on the lining prevents internal slippage. The lightweight upper is a quick-dry synthetic and features a hook and loop closure, ensuring easy adjustment when the shoe gets wet.

DSG is now carrying a selection of Vibram FiveFingers including the V-Aqua in two men’s colors and one women’s color. Additionally, the V-Trek will be offered in two colors for men and one color for women. New for 2018, the V-Trek is specifically designed for hiking featuring Megagrip and a flexible outsole. 

The V-Aqua and V-Trek will be available at these DSG and Field & Stream locations:

·       Roosevelt Field Dick's Sporting Goods, Garden City, NY

·       Kendall Dick's Sporting Goods, Miami, FL  

·       Wellington Dick's Sporting Goods, Palm Beach, FL 

·       Dick's Sporting Goods Los Cerritos Center, Cerritos, CA

·       Charleston Field & Stream Centre Pointe, Charleston, SC 

·       Huntington DSG/F&S Combo Melville Mall, Melville, NY 

·       Lafayette DSG/F&S Combo Ambassador Town Center, Lafayette, LA 

·       Mobile DSG/F&S Combo McGowin Park, Mobile, AL 

·       Natick Dick's Sporting Goods, Natick, MA  

Additionally, online DSG will carry the entire Spring 2018 Vibram Finished Goods line.   

For additional information on Vibram’s Spring 2018 FiveFingers product line, visit www.us.vibram.com/shop/fivefingers/

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About Vibram: 

Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.comor follow us and our innovative products and services on FacebookTwitterInstagramPinterest

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Vibram® FiveFingers® Introduces Flagship V-Aqua for Performance on Land and Water

Vibram® FiveFingers® Introduces Flagship V-Aqua for Performance on Land and Water