BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Vibram Launches Website to Support Its Finished Goods Business in Canada

Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the launch of its own Canadian website designed to support its Finished Goods Business in Canada.

“This is a critical step for Vibram as we continue to grow our Finished Goods Business in Canada,” states Chris Melton, Vibram’s sales director of the Americas. “A Canadian-specific, Vibram site provides us with quicker distribution in Canada and will help us control rising tariffs on our product crossing the border.”

Vibram’s Canadian site will focus specifically on its Finished Goods Business including the FiveFingers® and Furoshiki product categories. The website will be managed by its Canadian distributor, Rock Gear Distribution (RGD), and all products purchased from the site will ship from Canada.

RGD has a comprehensive in-house logistics, customer service, marketing and sales management team as well as experienced independent sales representatives that offer coverage across Canada. Additionally, RGD offers terms in Canadian dollars and quick delivery times with its Canadian warehouse.

Melton continues, “Our goal is to make doing business with Vibram easier in Canada and to provide consumers with styles and assortments that serve them best.”

 

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ABOUT VIBRAM

Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on FacebookTwitterInstagram &Pinterest.

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