BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Vibram Teams Up with Gold’s Gym for Shoe Collaboration

Vibram Teams Up with Gold’s Gym for Shoe Collaboration

June 8, 2017 (CONCORD, Mass.) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, in collaboration with fitness experts at Gold’s Gym, the world’s leading authority in health and fitness, today announced the launch of a co-branded, limited edition cross training FiveFingers® shoe. The V-Train Gold’s Gym Edition is available for purchase in both men’s and women’s styles here.

“For years, Vibram FiveFingers has been the ultimate, lightweight training platform that maximizes function and form for consumers,” said Craig Sherwood , Senior Vice President of Franchise and Licensing of Gold’s Gym. “The launch of a Gold’s Gym FiveFingers cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with us beyond the walls of our gyms.”

The FiveFingers V-Train Gold’s Gym Special Edition shoe is a training and fitness shoe for indoor and outdoor workout regimens. The shoe features the most recent evolution of Vibram’s V-Train sole, providing the flexibility of a barefoot shoe, with increased support and structure for high impact training sessions. The V-Train sole also features XS Trek, state-of-the-art sole technology that provides traction and durability, and engineered rubber for stability and comfort.

“This partnership is a testament to the dedication to fitness that the Vibram and Gold’s Gym brands share,” said Chris Melton, Vibram’s sales director. “Vibram FiveFingers is a natural training tool for active people everywhere, indoors and outdoors, from weekend warriors to professional athletes.”

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About Gold’s Gym:
Gold’s Gym has been the world’s trusted fitness authority since 1965. From its humble beginnings as a small gym in Venice, California, Gold’s Gym has grown into a global icon with nearly 740 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state of the art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. More than a gym, Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness.

About Vibram:
Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram & Pinterest.

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