BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Upslope Brewing Co. Earns B Corporation® Certification

Upslope Brewing Co. Earns B Corporation® Certification

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NEWS

FOR IMMEDIATE RELEASE

Upslope Brewing Co. Earns B Corporation® Certification

Brewery becomes the 16th brewer globally to meet higher standards of social and environmental performance

BOULDER, Colo. (June 13, 2018) — Upslope Brewing Company, the Boulder-based brewer and maker of multiple award-winning beers, is proud to announce that today the company has become a Certified B Corporation®. As a Certified B Corp™, Upslope is voluntarily committed to meeting high standards of social and environmental performance, accountability and transparency. Upslope joins a powerful force of more than 2,100 companies across 50 countries and 130 industries that have also reached Certified B Corp certification in an effort to redefine success in business by solving social and environmental problems.

“We chose to pursue this certification in order to benchmark and continually improve the influence of our business on all of our stakeholders: our employees, customers, community and the environment,” said Upslope’s founder, Matt Cutter. “We’re proud to join the other 19 breweries worldwide who have achieved B Corp Certification and look forward to building upon this achievement.  This only marks the beginning; with this framework in place, we’ll be able to measure the benefits of what we’ve accomplished so far and to effectively plan for continued improvement.”

Achieving B Corp Certification aligns with Upslope’s mission to promote environmental stewardship and sustainability. The brewery is focused on benchmarking and reducing its energy and water use, greenhouse gas emissions and waste created and sent to the landfill. In accordance with Boulder’s Zero Waste Ordinance, Upslope has built a robust compost and recycling program. As a participant in the Brewers’ Association’s Sustainability Benchmarking program, the brewery shares all of its utility data in order to get performance feedback and to help establish industry-wide metrics and best practices.

Additionally, through Upslope’s 1% for Rivers campaign, 1 percent of all Upslope Craft Lager can sales are donated to local Trout Unlimited chapters. Upslope will be the 20th brewery worldwide to receive a B Corp certification.

To learn more about what it means to be a Certified B Corporation, please visit www.bcorporation.net. To learn more about Upslope Brewing Company, and its year-round and seasonal beer styles, visit www.upslopebrewing.com. #ApresEverything

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About Upslope Brewing Co.

Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Citra Pale Ale, India Pale Ale, Brown Ale, Craft Lager, and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect watersheds nationwide, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can sales benefits local Trout Unlimited chapters in the state in which the beer is purchased. Learn more about Upslope at www.upslopebrewing.com.

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of June 2014, there are more than 1,000 Certified B Corporations from over 60 industries and 34 countries, representing a diverse multi-billion dollar marketplace.

Contact:

Thacher Stone, Backbone Media

thacher.stone@backbonemedia.net

(970) 963-4873

 

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