BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Tough Mudder NorCal Returns to Sonoma Raceway With New Activations

Tough Mudder NorCal Returns to Sonoma Raceway With New Activations

 
Tough Mudder Philly 2018 - Sunday-3.jpg
 

New 5K event joins Classic and Mini Mudder for a day of fun for the whole family

BROOKLYN, N.Y. – Sept. 25, 2019 – Tough Mudder, the global fitness and active lifestyle brand, is returning to Northern California with its 2019 Tough Mudder NorCal on October 5-6. This year’s event will offer exciting new activations, including Tough Mudder 5K, which was unveiled in early 2019 and opens the event to participants of all ability levels.  

“NorCal is one of our most scenic and popular destinations and we’re thrilled to be returning this year with more than ever,” said Rabia Qari, Senior Vice President of Marketing at Tough Mudder, Inc. “Our new 5K distance has been a hit all season long and really opens the event to participants of all experience levels. We think our NorCal Mudders are really going to enjoy it.”

Tough Mudder NorCal is returning to Sonoma Raceway, roughly an hour outside of San Francisco, Oakland and Sacramento. The venue features expansive views, grassy knolls and rolling hills that will push teams to the limit. Premiering at Tough Mudder NorCal is a new 5K event which will cram 13 unique obstacles into a shorter distance than the original Tough Mudder Classic. The untimed, teamwork-focused event is ideal for first-timers who want to do something new with their weekend. Also for the first time at Tough Mudder NorCal, participants under the age of 18 are now allowed to participate. Mudders aged 13 and older can participate in Tough Mudder 5K and Mudders aged 14 and older can participate in Tough Mudder Clasic.

Tough Mudder 5K joins Tough Mudder Classic, an 8-10-mile loop of mud-soaked mayhem with 25 best-in-class obstacles (including 10 new or updated obstacles) and Mini Mudder, a mile-long obstacle course specifically designed for adventure-seeking children. Coupled with a revamped Mudder Village Festival featuring local food, cold beer, live entertainment, lawn games, giveaways and more, the events provide a day of fun for the whole family. 

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About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 5 million participants, the company hosts more than 130 challenge (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries including the United States, Canada, United Kingdom and Germany. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech, Endoca, FitKitchen, CHEWY and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Burger King, Rawbite, Strandgut and Endoca. Tough Mudder’s brand of teamwork-based challenge events are unique in the endurance and obstacle course racing industries, and over 500,000 new participants are welcomed to the global Tough Mudder tribe every year. For more information visit www.toughmudder.com

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