BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Tough Mudder and the FIT KITCHEN® brand announce Jousting Activation and More

Tough Mudder and the FIT KITCHEN® brand announce Jousting Activation and More

 Fit Kitchen joins Tough Mudder’s impressive line of advertising partners as the Official Meal Partner, bringing protein-packed delicious meals to Tough Mudders everywhere

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BROOKLYN, N.Y. – July 12, 2019 – Tough Mudder, the global fitness and active lifestyle brand, recently announced that Fit Kitchen, a line of deliciously satisfying high protein frozen meals is now the Official Meal Partner of Tough Mudder. Tough Mudder participants are invited to visit the Fit Kitchen Face-Off in the Tough Mudder Village Festival. 

At select events, Fit Kitchen will be enhancing the Mudder Village Festival with a massive 40x40 Jousting Bowl, encouraging participants to test their mettle against other Mudders. The activation was extremely successful at this year’s Michigan and Boston events, offering a great way to keep the fun going after finishing a Tough Mudder event.

“Fit Kitchen is a great partner for Tough Mudder,” said Kyle McLaughlin, CEO of Tough Mudder, Inc. “Their high protein meals are perfect for Mudders getting ready for the big day and beyond. Participants need high quality fuel to make it to the finish line, and Fit Kitchen is just that.”

Fit Kitchen is helping support solo participants who don’t have a team to run with but still want to become a part of Mudder Nation. Tough Mudder’s new solo wave will be “Powered by Fit Kitchen”, inspiring solo participants to run even if they don’t have a team. At all events, solo Mudders are encouraged to identify themselves with a branded sticker, and at select events, Fit Kitchen will be on hand to support solo participants.

“We understand that many Americans strive to eat healthier and be healthier,” said Rhonda Richardson, Fit Kitchen’s registered dietitian. “Fit Kitchen can help get you on the right track to a healthier life through a protein-packed, nutrient rich, well-portioned meal. And why not run a Tough Mudder while you’re at it?”

Fit Kitchen invites attendees to join them onsite at the Village Festival to have fun in the Bowl and learn more about their powerfully good meals – including Protein Bowls with 20+ grams of protein and bold flavors that deliver deliciously satisfying taste.

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About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech, Endoca, Fit Kitchen, CHEWY and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Burger King, Rawbite, Strandgut and Endoca. For more information visit www.toughmudder.com.

About Fit Kitchen

Launched in 2015, Fit Kitchen provides deliciously satisfying high protein frozen meals. Packed with protein and bold flavors, Fit Kitchen meals provide an answer to a void in the freezer aisle – a hearty, satisfying meal that consumers can feel good about eating. Each Fit Kitchen meal offers 20 or more grams of protein, paired with complex carbohydrates and tasty vegetables, delivering meals bursting with flavor. Fit Kitchen is an easy and convenient way to enjoy a protein-packed, delicious meal in a snap. Fit Kitchen meals are available nationwide in the frozen aisle at a suggested retail price of $3.99. For more information on Fit Kitchen, visit www.fitkitchen.com or follow @FitKitchen on social media.

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