BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Thule launches their next generation of roof racks at Outdoor Retailer Summer Market 2018.

Thule launches their next generation of roof racks at Outdoor Retailer Summer Market 2018.

The completely redesigned Thule Evo roof rack system will replace the brand’s existing roof rack offering, allowing for more vehicle fits, stronger weight ratings, and easier installations for retailers and consumers.  The new system, including the various attachment feet and crossbars will be on display at the Outdoor Retailer Summer Market show in Denver, Colorado, July 23-26, 2018.

Thule WingBar Evo.Lifestyle.jpg

Seymour, Conn., July 30, 2018 – Constantly aiming to stay one step ahead and working together with the car industry, Thule is excited to launch a new generation of roof racks.  The new Thule Evo system will include attachment feet for vehicles with a naked roof or factory raised rails and the new Thule WingBar Evo, Thule ProBar and updated Thule SquareBar offer consumers a choice of load bar based on needs and budget.  With just one included tool and an intuitive interface, installing a Thule Evo roof rack system is now quicker, easier, and safer than ever before.  Thule Evo systems will be available January 2019. 

Thule Evo Raised Rail’s improved, compact design fits 98% of vehicles with raised rails on the market.  Faster installation is possible thanks to a grip-friendly screw for manual pre-adjustment of the foot.  While Thule Evo Clamp’s new kit bracket for naked roof vehicles is easier to install with click-in parts and forward-facing adjustment for positioning foot to load bar.  The unique design coupled with Thule’s patented clamping technology allows for a single attachment point, securing both the foot to the roof and the system to the car.  For ease of use, both raised rail and clamp style feet are safely secured with the ergonomic torque limiter key, providing tactile feedback to the user once correct assembly force is applied.

Thule WingBar Evo will feature an upper T-Track with an improved QuickAccess interface, allowing for smoother installation and removal of accessories, eliminating the need to trim sections of the rubber strip.  Thule SquareBar remains as a heritage option and now includes a slot underneath, compatible with all Thule Evo and current Thule Rapid foot packs.  While the new Thule ProBar offers a utilitarian solution for larger loads.  All three load bar systems support a maximum capacity of 220 lbs.

Thule at ORSM18   

Available January 2019, Thule Evo debuted at the Outdoor Retailer Summer Market show, July 23-26, 2018 in Denver, Colorado.

Foot Systems:

Thule Evo Raised Rail, Thule Evo Clamp

Bar Systems:

Thule Wingbar Evo & Thule SquareBar (43”, 47”, 53”, 60”),, Thule ProBar (69” & 79”)

For more information on the Thule Evo system or high-resolution images please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com 
Phone: +617-435-2014

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.

Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.

Thule is the largest brand in Thule Group.

www.thule.com

 

Thule introduces all-new premium platform hitch rack and two new hydration pack collections at Interbike 2018, in Reno, Nevada, USA.

Thule introduces all-new premium platform hitch rack and two new hydration pack collections at Interbike 2018, in Reno, Nevada, USA.

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.