BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Thule adds to its hydration pack portfolio with two new collections in 2019.

Thule adds to its hydration pack portfolio with two new collections in 2019.

Following the success of the 2018 Red Dot award-winning Thule Vital collection, two new collections are added to the category for 2019. The new Thule Rail is uniquely designed for aggressive trail riding and enduro racing, while the versatile Thule UpTake is perfect for biking, hiking or hitting the slopes. Both collections, offered in a variety of sizes and colors, will be available in February, 2019.

Seymour, Conn., July 2, 2018 –The Thule Rail and Thule UpTake collections will be the newest additions to this growing category. Thule’s new breadth of product will give consumers a wider selection of hydration packs specific to their passion. Thule Rail and Thule UpTake will be available in February, 2019.

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Thule Rail hydration packs are designed for the downhill and enduro rider. The secure-fit design wraps the torso and eliminates bounce or movement when jumping or railing corners for unsurpassed control, comfort and safety while descending rough trails. Stay hydrated without slowing down thanks to the hands-free ReTrakt magnetic hose return. The included 2.5L HydraPak reservoir features a locking valve to prevent leaks and slide closure to simplify cleaning. Easily attach and retrieve armor, helmet or detachable chin bar with quick-access lash points. Lower-back jersey pockets provide access to nutrition, a tool or a phone without removing the pack, or having to stop. You will have plenty of cargo storage with Thule Rail 8L or Thule Rail 12L to carry extra food, clothing and tools with minimal bulk in the main compartment. Interior zippered pockets provide a safe place to store a phone, keys or other small accessories. A third model, Thule Rail 12L Pro comes equipped with a lightweight, removable Koroyd spine protector to help reduce impact on your back.

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Thule UpTake is an all-around, versatile hydration pack ready for any excursion. Consistent throughout all of Thule’s hydration packs, the integrated magnetic ReTrakt hose system allows for hands free hydration and focus on the trail. The included 2.5L Hydrapak reservoir features a locking valve to prevent leaks and slide closure for easy cleaning. With sleek design aesthetics, organizational pockets, and optimal storage, the Thule UpTake is perfect for biking, hiking or
hitting the slopes. Convenient side pockets offer quick access to smaller items, while dedicated internal pockets are perfect for tools
and extra layers. Thule UpTake 4L is the most compact model of the collection, offering a low-profile design with plenty of organization and storage. Lightweight materials and mesh back panel keep you comfortable in all temperatures. Thule UpTake 8L includes all the premium features of the 4L model with extra comfort, like articulating shoulder straps and perforated foam back panel to keep you cool and comfortable on any excursion. An integrated waist strap provides extra stability as well. The Thule UpTake 12L model offers expandable cargo storage using an exterior compression panel that expands to fit a jacket or gloves for changing weather.

Rounding out the Thule UpTake collection is a youth specific hydration pack designed to fit younger riders with smaller torsos, ages 8-12. The Thule UpTake 6L Youth pack includes the ReTrakt magnetic hose return along with a 1.75L Hydrapak reservoir. The low-profile design with 6L of cargo storage provides just the right amount of packing space for extra layers and other small items.

Thule at ORSM18

Available February 2019, Thule Rail and Thule UpTake will debut at the Outdoor Retailer Summer Market July 23-26, 2018 in Denver, Colorado.
Thule’s booth location for 2018 is #39115-UL.

Thule Rail 8L, 12L, 12L Pro: Colors: Obsidian, Covert

Thule UpTake, 4L, 6L Youth, 8L, 12L: 4L Colors: Black, Blue, Rooibos
6L Youth Colors: Blue, Rooibos
8L Colors: Black, Blue, Rooibos 12L Colors: Black, Blue

Available: February 2019

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For more information on the Thule Rail and Thule UpTake collections or high resolution images please contact:
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com

Phone: +617-435-2014

Mackenzie Carroll, PR Account Manager, Backbone Media E-mail: Mackenzie.Carroll@backbonemedia.net
Phone: 970-963-4873 ext. 142

For more information on Thule products, visit: www.thule.com About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.
Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.
Thule is the largest brand in Thule Group.
www.thule.com

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.

New sizes added for the 2019 Thule AllTrail collection of hiking backpacks.

New sizes added for the 2019 Thule AllTrail collection of hiking backpacks.