BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

New sizes and color options added for the 2018 Thule Stir collection of lightweight hiking packs

   

   

The ultra-versatile Thule Stir collection is expanding for 2018, adding 18L & 28L models, and two new color ways across all five sizes.

Seymour, Conn., July 19, 2017 – Two new models are being added to the Thule Stir line-up for 2018 that already includes a gender-specific 35L pack, and unisex 20L and 15L models.   By introducing the all-new gender-specific Thule Stir 28L and unisex 18L packs, there are now five lightweight models to choose from.  Whether you are a minimalist hiker or urban commuter, the Thule Stir collection has a pack for your next pursuit.  Available March 2018.

The Thule Stir 18L is right at home with the existing models in the Thule Stir collection, which all feature a durable 210D nylon exterior and lightweight design.  The new 18L model features an all-new quick access pulltab opening on the top of the bag for easily storing and locating items in your pack.  Less is more with the Thule Stir 18L, with its breathable mesh back panel and shoulder straps for long days out on the trail, internal mesh pocket for keys and other smaller items, and a removable sternum strap and hideaway hipbelt. 

With the Thule Stir 28L’s removable compression straps, stowable trekking pole or ice axe loops, and a fully removable hipbelt, this larger model packs more in, but won’t weigh you down.  And like the existing Thule Stir 35L, the 28L model will be available in both men’s and women’s specific models. 

 

 

 

Thule at ORSM17    

Available in February 2018, Thule introduces an all-new category for the brand, the Thule Vital collection of lightweight hydration backpacks built for maximum comfort and ease of use during high-intensity mountain bike rides. Both the Thule Stir and Thule Vital collections debut at the Outdoor Retailer Summer Market July 26-29 in Salt Lake City at Thule’s NEW booth location for 2017, #34037.

 Thule Stir 35L & 28L Hiking Packs:

Men’s Models: Dark Shadow (not shown) & Dark Forest

Women’s Models: Fjord & Dark Forest

Thule Stir 20L, 18L & 15L Hiking Packs:

Colors: Dark Shadow, Fjord & Dark Forest

Available: March 2018

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For more information about the Thule Stir collection or high resolution images please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com 
Phone: +617-435-2014

Mackenzie Carroll, PR Account Manager, Backbone Media
E-mail: Mackenzie.Carroll@backbonemedia.net
Phone: 970-963-4873 ext. 142

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.

Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.

Thule is the largest brand in Thule Group.

www.thule.com

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