BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

New colors introduced on the 2018 Thule Versant collection of lightweight backpacking packs

Updated color options on the new line of Thule Versant backpacking packs offer vibrant hues, as well as natural tones for every hiker.

 

   

   

Seymour, Conn., July 19, 2017 – New for 2018, the Thule Versant collection is updated with exciting new colors for any taste.  For the hiker looking for a pack that “pops” on the trail, a bright Roarange (men’s) and Mazerine blue tone (women’s) are available in each gender-specific size.  While a more subdued shade for the traditionalist is available in the Dark Forest (men’s) and Deep Teal (women’s) packs for next season. 

The Thule Versant collection strikes the perfect balance in offering a lightweight backpacking pack that doesn’t skimp on features that matter most.   A comfortable carry due to a perfect fit, the Thule Versant has 12cms of torso and 15cms of hipbelt padding adjustment built in.  Customization on your pack is just as important, which is why this pack offers end-consumers the ability to customize their pack with three different hipbelt pockets: a rolltop SafeZone, traditional zippered pouch, or an insulated water bottle holster.  In adverse conditions your pack needs to perform at its peak, which is why Thule integrated the StormGuard waterproof drop liner and a ¾ rain cover to make your pack more accessible, more durable and keep your gear drier than a traditional rain cover.

Thule at ORSM17    

Available February 2018, Thule introduces an all-new category for the brand, the Thule Vital collection of lightweight hydration backpacks built for maximum comfort and ease of use during high-intensity mountain bike rides. Both the Thule Versant and Thule Vital collections debut at the Outdoor Retailer Summer Market July 26-29 in Salt Lake City at Thule’s NEW booth location for 2017, #34037.

 Thule Versant 50L, 60L & 70L Backpacking Packs:

 Men’s Colors: Roarange, Dark Forest, & Fjord

   

   

 Women’s Colors: Mazerine & Deep Teal

   

   

Available: March 2018

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For more information on the Thule Versant Series or high resolution images please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com 
Phone: +617-435-2014

Mackenzie Carroll, PR Account Manager, Backbone Media
E-mail: Mackenzie.Carroll@backbonemedia.net
Phone: 970-963-4873 ext. 142

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.

Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.

Thule is the largest brand in Thule Group.

www.thule.com

New sizes and color options added for the 2018 Thule Stir collection of lightweight hiking packs

Thule introduces an all-around pack collection for 2018 that is built to withstand any season and countless activities