BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Thule introduces new bike hydration backpacks for 2018.

Light in weight but heavy in features, the Thule Vital Collection is Thule’s first bike-specific hydration backpack line.

Seymour, Conn., July 18, 2017 – An all-new category for the brand, Thule introduces the Thule Vital collection of lightweight hydration backpacks built for maximum comfort and ease of use during high-intensity mountain bike rides.

Available in three sizes, 3L, 6L and 8L, the Thule Vital features smart solutions such as a hands-free ReTrakt magnetic hose return system and convenient jersey-style pockets for quick access to nutrition, clothing or tools without having to remove the pack. The Thule Vital comes complete with Hydrapak reservoirs ranging from 1.75L to 2.5L sizes, and 3L to 8L of cargo storage while maintaining a low center of gravity. Additional features include a tail light attachment, a sternum strap for stability and comfort on any terrain, and designated interior loops to carry a tire pump and shock pump. The Thule Vital collection will be available February 2018.

Thule at ORSM17    

Also available February 2018, Thule introduces a new collection of hiking backpacks for the outdoor enthusiast who wants a singular pack for all of their outdoor pursuits. The Thule AllTrail is a collection of packs in two gender specific sizes, 35L & 45L, with 10-cm/4-in of torso adjustability to dial in the perfect fit. Both the Thule AllTrail and Thule Vital collections debut at the Outdoor Retailer Summer Market July 26-29 in Salt Lake City at Thule’s NEW booth location for 2017, #34037.

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For more information, please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com 
Phone: +617-435-2014

Mackenzie Carroll, PR Account Manager, Backbone Media
E-mail: Mackenzie.Carroll@backbonemedia.net
Phone: 970-963-4873 ext. 142

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style. Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.

Thule is the largest brand in Thule Group.

www.thule.com

 

 

 

 

Thule introduces an all-around pack collection for 2018 that is built to withstand any season and countless activities