BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Thermacell Launches Kickstarter Campaign for New Technology

BEDFORD, Mass. (Dec. 13, 2017) - Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, today announced its first-ever Kickstarter campaign for the launch of the revolutionary Radius Zone Mosquito Repellent. Radius is the world’s first rechargeable, EPA-approved zone mosquito repellent. At the push of a button, Radius provides a 110-square-foot zone of protection from mosquitoes.

Radius.jpg

 

The Radius Kickstarter campaign begins on Dec. 13, and concludes on Jan. 11, 2018. The campaign is intended to further the Thermacell mission, to change the way the world fights mosquitoes. Through Kickstarter, backers will get an inside look at the product development process with firsthand insights from the lead engineers. In addition, backers will have the opportunity to purchase Radius at early bird special pricing, and be among the first to own the repeller.

 

“Radius is our most innovative product to date,” said Kyle Adelman, marketing manager at Thermacell. “We are excited to take an unconventional approach to this product launch, and look forward to giving the Kickstarter audience a sneak peek at Radius prior to broader market launch.”

 

A sampling of Kickstarter pledges includes:

·      A $40 pledge for an Early Bird package includes a Radius starter kit and a 40 hour refill; a 43% discount.

·      A $140 pledge to the “Campsite Captain” package includes 2 starter kits, 3 40-hour refills and a Thermacell cobranded Yeti Rambler.

·      A $650 pledge for the “Backyard Bash,” includes 4 starter kits, 4 40 hour refills, a cobranded Yeti 45 Tundra and a lobster meal for 4. The lobster meal pays homage to New England, where Thermacell is headquartered.

 

All pledges have an estimated delivery of February 2018, well before the mosquitoes show up. To learn more about the Thermacell Radius, or to make your pledge, please visit: https://www.kickstarter.com/projects/2136047371/radius-keep-mosquitoes-away-without-spray?ref=nav_search&result=project&term=thermacell

 

About Thermacell:

Thermacell Repellents, Inc., headquartered in Bedford, MA, designs, manufactures, and markets area mosquito repellent and insect control solutions. The Thermacell legacy butane powered line can be found at most outdoor, sporting goods, home improvement, and mass merchant retailers. Thermacell products are also available internationally in more than 20 countries. For more information on Thermacell and its complete line of repellent products, consumer reviews, and store locations, visit www.Thermacell.com or call 1-866-753-3837.

 

 

 

Contact: 

Sloane Brown, Backbone Media 

(970) 963-4873 

sloane.brown@backbonemedia.net

 

Joe Risi, Backbone Media

(970) 963-4873

joe.risi@backbonemedia.net

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