BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

All-new Early Season Whitetail System from SITKA Gear Now Available In-Store and Online

All-new Early Season Whitetail System from SITKA Gear Now Available In-Store and Online

BOZEMAN, Mont. (July 23, 2018) – SITKA Gear today announced that its all-new lightweight and breathable Early Season Whitetail (ESW) system is now available through leading retailers and on the brand’s website, at www.sitkagear.com.  

Optimized for ventilation and stealth in warm weather, the ESW system is offered in the GORE™ OPTIFADE™ Elevated II™ pattern and features lightweight, 4-way stretch polyester fabric with mesh ventilation and silent snaps for comfort, breathablility and reduced noise. In addition, the entire ESW series is treated with Polygiene® odor control technology.  

“For the early season, it was important to design something that not only allows for quiet movement in the stand, but also maximizes breathability and odor control,” said Chris Derrick, SITKA Gear’s Whitetail Product Manager. “In addition to lightweight fabrics and body mapped mesh ventilation, we add Polygiene® to prevent the build-up of odor on the garments, significantly reducing the odor profile.” 

Like all SITKA systems, the ESW system is designed for layering. It can be worn on its own in the heat or easily integrated with additonal layers as temperatures cool. Streamlined cuts allow users to add insulation over the top of ESW gear without impacting range of motion. 

The ESW system includes the ESW Pant ($149 MSRP); ESW Shirt ($129 MSRP); ESW Glove ($79 MSRP); and ESW Hat ($30 MSRP). Visit www.sitkagear.com/products/whitetail to learn more. 

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 About SITKA Gear
SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. SITKA Gear products work together in systems, and each piece is designed and tested by the company’s core hunters, athletes, and ambassadors. SITKA Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-TEX® fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA Gear helps the driven focus on their pursuits. 

Media Contacts
Eric Whiting, Backbone Media
eric.whiting@backbonemedia.net
(970) 963-4873, ext. 170

Nathan Borowski, Backbone Media
nathan.borowski@backbonemedia.net 
(970) 963-4873, ext. 171

 
 
Built to Last –SITKA Gear’s Fully Serviceable Delta Wader Series Now Available In-Store and Online

Built to Last –SITKA Gear’s Fully Serviceable Delta Wader Series Now Available In-Store and Online