BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

SITKA Gear Launches New Apex Series and Mountain Hauler Pack

SITKA Gear Launches New Apex Series and Mountain Hauler Pack

BOZEMAN, Mont. (Jan. 8, 2018) – SITKA Gear, the leader and pioneer in performance hunting apparel, is pleased to introduce its new Apex Series and Mountain Hauler 6200 for the uncompromising western big game hunter.

The stealthy Apex Series, available in the GORE™ OPTIFADE™ Subalpine concealment pattern, will include the adaptable Apex Hoody, Pants, and Pack. Built for comfort on long stalks and silence at close proximity, each element of the Apex Series is designed to help spot-and-stalk hunters make the most of their opportunities.

The Apex Hoody is a feature-rich technical outerwear piece combining premium merino wool with a durable nylon face. The Apex Pant nimbly adapts to dynamic weather and varying levels of activity with a thermo-regulating micro-grid interior and a silent weather-resistant polyester face. The low-profile Apex Pack completes the series, with a minimalist design and easily deployable components to help hunters capitalize on close encounters.

“Spot-and-stalk hunting out west requires a system that is functional and quiet,” said David Brinker, Big Game Marketer at SITKA Gear. “The Apex series is the result of years of feedback from our athletes, ambassadors, and SITKA tribe. It is optimized for quietness and maneuverability for those close encounters with big game.”

The Mountain Hauler pack, available in both GORE™ OPTIFADE™ Open Country™ and Subalpine™ concealment patterns, features a primary bag that expands from 4,000 to 5,000 cubic inches, modular capabilities to customize accessories, antler straps, and the ability to comfortably carry 150 pounds. The Mountain Hauler has 6,200 cubic inches of total capacity and weighs in a mere 6.4 pounds.

“The Mountain Hauler 6200 is designed and optimized for the committed western hunter that is willing to spend multiple days in the backcountry,” said John Barklow, Big Game Product Manager at SITKA Gear. “It’s exciting to offer the SITKA tribe a pack that will perform under the stress of any multi-day backcountry expedition.”

The SITKA Apex Series and Mountain Hauler will be available for sale at www.sitkagear.com in summer 2018. The products will debut at the ATA Show, Jan. 11-13, 2018, in Indianapolis. SITKA Gear will exhibit at ATA, at booth 3419.

About SITKA Gear 

SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. SITKA Gear products work together in systems, and each piece is designed and tested by the company’s core hunters, athletes, and ambassadors. SITKA Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-TEX® fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA Gear helps the driven focus on their pursuits. 

 

Media Contacts:
Sloane Brown, Backbone Media
sloane.brown@backbonemedia.net
(970) 963-4873 ext. 161

Eric Whiting, Backbone Media
eric.whiting@backbonemedia.net
(970) 963-4873 ext. 170

 

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