BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

SITKA Gear Introduces Lightweight Whitetail Gear

SITKA Gear Introduces Lightweight Whitetail Gear

BOZEMAN, Mont (Jan. 8, 2018) – SITKA Gear, the leader and pioneer in performance hunting apparel, introduces its most lightweight and breathable system available in GORE™ OPTIFADE™ Elevated II™ pattern. The Early Season Whitetail (ESW) system will be available in men’s sizing in summer 2018.

 

SITKA designed the ESW system to meet the demands of dedicated whitetail hunters who are sweating it out on warm weather hunts. The ESW system is complete with Polygiene® odor control technology and quiet fabrics that are body-mapped for absolute comfort and breathability.

“We are excited to offer a more diverse whitetail system to the SITKA tribe,” said Josh Prestin, Whitetail Category Marketer at SITKA Gear. “The ESW system is our lightest system yet. It's optimized for breathability and comfort, giving the dedicated whitetail hunter a specific solution for long and hot early season days in the stand.”

The ESW system includes pants, shirt, glove, and hat. The ESW Shirt offers an innovative minimalist design maximizing stealth and ventilation. The ESW Pant incorporates a revolutionary lightweight 4-way stretch polyester that achieves incredible durability and elasticity to move with the hunter when climbing in and out of a tree stand. The streamlined ESW Hat and Glove complete a dynamic series of products that are not only built to beat the heat but are also capable of extending well into the season with easy integration into cooler weather systems, adding effective new weapons to the avid whitetailer’s quiver.

Like all SITKA systems, the ESW system is designed for layering. Streamlined cuts allow hunters to add insulation layers over the top of the ESW system to avoid bulkiness, obstruction of bow strings, and enhance ease of movement in the field.

To learn more, please visit www.sitkagear.com/products/whitetail

About SITKA Gear

SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. SITKA Gear products work together in systems, and each piece is designed and tested by the company’s core hunter, athletes, and ambassadors. SITKA Gear is owned by W.L. Gore & Associates, and advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA Gear helps the driven focus on their pursuits.

Media Contacts:

Sloane Brown, Backbone Media
sloane.brown@backbonemedia.net
(970) 963-4873 ext. 161

Eric Whiting, Backbone Media
eric.whiting@backbonemedia.net
(970) 963-4873 ext. 170

 

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