BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines

Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines

BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern.

Sitka designed the new line to give female hunters comprehensive systems specifically tailored to the female form. Sitka worked with accomplished female designers, product engineers and hunters in the time-consuming development of its Women’s Line.

“We are excited to see that more and more women are hunting. With the understanding that there was an unmet need for premium women’s gear, we’ve designed a line of products to ensure that women hunters are experiencing the same quality we produce for other audiences,” said David Brinker, Big Game Manager at Sitka Gear.

Some key features of the Sitka Women’s Collection include technical styling and fit, new integrated female specific technologies, a permanent Polygiene™ odor-control treatment, and availability in the same science-based GORE™ OPTIFADE™ Concealment patterns as the men’s lines, including Elevated II™ for the tree-dwelling whitetail hunter and the new Subalpine™ pattern for vegetated environments.

The Sitka Women’s Line will be available for pre-order exclusively at www.sitkagear.com on March 15, 2017.

About Sitka Gear

Sitka Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. Sitka Gear products work together in systems, and each piece is designed and tested by the company’s core hunters, athletes, and ambassadors. Sitka Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-TEX® fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how Sitka Gear helps the driven focus on their pursuits.

Sitka Gear Launches New Concealment Pattern

Sitka Gear Launches New Concealment Pattern