BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

NIKE SWIM JUMPS ON BOARD WITH  THE RED PADDLE CO DRAGON WORLD CHAMPIONSHIPS

NIKE SWIM JUMPS ON BOARD WITH THE RED PADDLE CO DRAGON WORLD CHAMPIONSHIPS

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As part of a global, two-year partnership with the world’s leading inflatable paddle board company, Red Paddle Co, Nike Swim has been announced as the headline partner for this year’s Dragon World Championships in Lake Fuschl, Austria.  

The three-day event, to be held on the 31st August through to the 2nd September is open to everyone from complete novices to experienced Stand Up Paddle Board (SUP) racers and has already seen teams from all over the world sign up for the challenge.

Head of Marketing at Red Paddle Co, Charlie Green commented, “It’s a great accolade to be working alongside Nike Swim at a global level to help drive participation within paddle boarding. By working with Nike Swim, we will create an incredible international event in Austria to bring their ‘Escape to Water’ campaign to life whilst allowing teams to form, practice and train together on the mighty 22ft, four-person Red Dragon inflatable board. The Dragon World Championships are set to be a true celebration of SUP and style!”

Nike Swim’s zero distraction approach to performance-based swim apparel will be put to the test and brought to life at the Championships, hosted on the shores of Lake Fuschl, just 20 minutes from Salzburg. Nike Swim will offer a kit-out service for every participant, giving every paddler a set of complementary Nike Swim gear including swim shorts and t-shirts for guys and swim bottoms and tops for women.

Charlie Green continues; “As the leaders in SUP, Red Paddle Co are dedicated to creating unrivalled performance throughout our product range to make the experience of getting on and in the water easier than ever before - a philosophy reflected by the team at Nike Swim. The Dragon World Championships is the ultimate example of this, we want to celebrate this incredible sport and encourage even more people to escape to water!”

To further support the partnership, an extensive media plan has been created to amplify communications throughout the brands combined networks by integrating messaging throughout key touchpoints, including SUP experiences, ‘micro-influencers’, in-store displays, what to wear guides, event activation and more.

To find out more about Red Paddle Co: www.redpaddleco.com

For more information on Nike Swim and the new range: www.nikeswim.com/

For more information and to enter: https://www.dragonworldseries.com/dragon-world-championships

Red Paddle Co. media contact:
Jordan Curet
Backbone Media
jordan.curet@backbonemedia.net
(970) 963.4873 ext 181

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About Red Paddle Co:

Red Paddle Co is an inflatable paddle board manufacturer based in the UK which is selling its products to 60 countries worldwide. They believe that riding an inflatable paddle board shouldn’t mean you have to compromise on performance, looks or quality. Riding a Red Paddle Co board offers the ultimate in convenience while delivering an authentic experience. Find out more at www.redpaddle.com

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