BACKBONE RINGS TRUE FOR QALO
Santa Ana, Calif. (Nov. 16, 2017) – QALO – a lifestyle brand centered around commitment and functionality, and maker of the most popular silicone wedding ring – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts.
QALO launched in 2012 with a focus on its silicone wedding ring. QALO rings provide a safe, comfortable and functional alternative to traditional metal rings – and they fit any active lifestyle. The brand aims to fuel a movement that embraces and shares the power of commitment to family. Through innovative products, an exemplary customer experience and bettering those around them, QALO aims to be the new symbol of commitment.
“We’re proud of our innovation and passionate about the product we design, and we look forward to bringing our product to more consumers with the help of Backbone,” said KC Holiday, President and Co-Founder of QALO. “Backbone has a great deal of experience within the outdoor and active industry, and we feel as though the agency is perfectly aligned with the QALO brand and all that it stands for.”
“I lost my metal wedding ring on a kayaking trip years ago, but I’m proud to have replaced it with a QALO ring,” said Ian Anderson, partner and PR director at Backbone. “QALO provides a great solution for anyone who plays and works in the outdoors. We’re excited to add them to our client roster, and to be able to share the brand’s mission and innovative products with more people.”
QALO is a lifestyle brand founded on the basis of commitment and functionality. Marriage and family are at the core of everything the brand does. In 2012, founders Ted Baker and KC Holiday each found themselves newly married, loving their wives and hating their wedding rings. They searched for an alternative ring that would allow them to represent their commitment and continue their active lifestyles safely and comfortably, but found nothing existed in the marketplace. From there, QALO was born and remains the most popular functional wedding ring on the market. Connect with QALO on Facebook @QALO, on Twitter @QALOring and on Instagram @QALO. #QALO #QALOring
Natasha Lucero-‐Conklin, Backbone Media, LLC
970-‐963-‐4873 ext. 128