BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Polygiene® and Sinterama® First to Launch 100% Recycled Permanent Odor Control Technology at Fiber Level

Polygiene, the world leader in odor control and freshness technology, have developed, together with Sinterama, the European leader in polyester yarn production, a 100% recycled fiber “NEWLIFE” with Permanent Odor Control Technology as opposed to standard topical application in the yarn and fabric finishing stages.  Featured in Sinterama’s Newlife™ range, the process offers customers a 100% post-consumer recycled, anti-bacterial yarns. As the yarn is treated at fiber-level it will bring considerable benefits to the customer in terms of odor control, easy care and longer lasting garments, and open opportunities for the two brands in important categories: workwear and the care-sector, with potential to develop into other categories as well.

Polygiene Permanent Odor Control™ – a silver chloride derived from recycled silver from electronic waste - inhibits and guards against the growth of odors arising from microbes such as bacteria and fungus.  Bad smells develop when odor-causing bacteria settle into the fabric, mix with sweat and multiply.  The treatment is permanent and products treated with Polygiene stay fresh and remain hygienic between washes, earning Polygiene’s tagline “Wear More. Wash Less®.”

Sinterama’s Newlife™ is a unique, complete and certified system of recycled polyester filament yarns coming from 100% post-consumer PET bottles sourced and processed into a polymer through a mechanical process and spun into yarn exclusively and entirely in Italy that is also 100% recyclable at the garment level. This whole process constitutes Sinterama’s proprietary High Tech Conversion Model (HTCM) which has become a benchmark in mechanical recycling.

Christian von Uthmann, Polygiene CEO says, “We’re excited to begin working with Sinterama as this will open new doors for us in categories where we see large growth potential.  The care sector where we first started, as well as the corporate/workwear industry will both benefit as Polygiene treated fabrics will be capable of withstanding industrial level laundering. In addition, the shorter lead-times with the ability of pre-treated fabrics to be stored and colored is an exceptional market advantage to an even wider audience.”

Guglielmo Fiocchi, Sinterama CEO says, “We are very proud of the cooperation with such an innovation leader as Polygiene. The agreement fits perfectly with the tradition and the strategy of Sinterama to develop and innovate constantly, giving our customers durable, healthy, green solutions, with additional features to delight the end user.”

This advancement will deliver a number of consumer benefits:

1.     Polygiene is a permanent treatment.  It cannot be washed out however many washes and repeated wear it undergoes.  However, a yarn’s outer surface is subject to abrasion.  By adding Polygiene to the yarn fibers, the wear and tear damage is minimized, keeping treated garments odor free for the life of the fibers (in the garment).

2.     By treating the fibers, products can be washed at higher temperatures, a key benefit to the healthcare and workwear industry.

3.     Highlighting the companies shared recycled green stories and Polygiene’s wash less ethos, users of Newlife™ with Polygiene can expect to stay fresh irrespective of the washing temperature and number of times they have worn the garment.

Sinterama sees the application appealing to a number of sectors.  Matteo Soppera, Head of Product Marketing notes, “Marrying together Polygiene technology and Sinterama’s experience in recycled, high-tech polyester filament yarn, is a new concept for the textile market and will offer our customers improved performance.”

About Sinterama

Sinterama is the international leader in the production of polyester filament yarns since more than 30 years. The wide range of products, the constant effort to ensure high-quality levels and the ceaseless research towards innovation and development make Sinterama the main actor in its main markets of interest such as Europe, Asia and South America.

 About Polygiene

Polygiene is the world-leading provider of permanent odor control technology and Stay Fresh™ solutions for clothing, sports equipment, lifestyle textiles and other materials to help people stay fresh and confident. Polygiene brings the Scandinavian values of quality and care for the environment to life through its products. More than 100 global premium brands have chosen to use Polygiene Permanent Odor Control Technology in their products. Established in 2006, the company is listed on Nasdaq First North in Stockholm, Sweden. Remium Nordic AB acts as its certified adviser.

 

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