BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Nothing Stinks About “Less Wash More Weekend” Sweepstakes from Polygiene® and Toad&Co®

Nothing Stinks About “Less Wash More Weekend” Sweepstakes from Polygiene® and Toad&Co®

MALMÖ, Sweden (April 17, 2017) – Polygiene®, the world leader in odor control and freshness technologies, along with its brand partner Toad&Co®, kicked off its nine-stop 2017 Less Wash More Weekend Sweepstakes. The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes.

“The Less Wash More Weekend Sweepstakes raises awareness on how we can all be better stewards of the environment,” said Colleen Nipkow, Polygiene’s marketing director for the Americas. “The average family does around 392 loads of wash per year. If we committed to one less load per week, at 28 minutes per load, it would save over 2000 gallons of water and free up three days per year.”

Registration for the 2017 Less Wash More Weekend Sweepstakes kicked off April 4 with a weekend giveaway to Austin, Texas. Sweepstakes destinations and the respective registration periods include:

•    Austin, Texas (April 4-24)

•    Asheville, North Carolina (April 11-May 1)

•    San Francisco, California (April 18-May 8)

•    Philadelphia, Pennsylvania (April 25-May 15)

•    Golden and Ft. Collins, Colorado (May 2-22)

•    Grand Rapids and Kalamazoo, Michigan (May 9-29)

•    Seattle, Washington (May 16-June 5)

•    Portland, Maine (May 23-June 12)

•    St. Paul and Minneapolis, Minnesota (May 30-June 19)

Toad&Co and Polygiene will send sweepstakes winners and their friends on the ultimate “trail to tavern” weekend: beer tasting and outdoor excursions in some of the best beer towns in America. Additionally, winners will receive $500 in travel expenses, an assortment of prizes from sweepstakes’ sponsors and a full suitcase of Toad&Co’s Polygiene-treated clothes. As garments treated with Polygiene prevent growth of odor-causing bacteria, users can wear more and wash less. There will be a total of nine trips offered, 18 winners and 27 days without doing laundry in sight.

“We couldn’t be more excited to partner with Polygiene on this fun initiative,” said Steve McCann, Toad&Co’s marketing manager. “It’s time to say ‘hello’ to your weekend and ‘goodbye’ to doing your wash.”

Additional sponsors of the Less Wash More Weekend sweepstakes include: Stanley, Osprey, Benchmade and Shwood.

Polygiene is a bluesign® approved, silver-salt treatment for textiles. Derived from recycled content (silver mostly from used electronics), Polygiene reduces the need for frequent laundering, saving water and energy, as well as time, over the life cycle of apparel. To find out more about Polygiene and its extensive list of partners using Polygiene technology, please visit www.polygiene.com.

###

About Polygiene

Polygiene Odor Control Technology is a world-leading technology for odor control. The company is recognized as the global provider of Stay Fresh solutions for clothing, sports equipment, lifestyle textiles and other materials. Polygiene brings the Scandinavian values of quality and care for the environment to life through its products and services. More than 100 global premium brands have chosen to use Polygiene in their products. Polygiene was established in 2006 and is listed on Nasdaq First North in Stockholm, Sweden. Remium Nordic AB acts as its Certified Adviser.

Polygiene® and Sinterama® First to Launch 100% Recycled Permanent Odor Control Technology at Fiber Level

Polygiene and 2XU collaborate on odor-free compression apparel for elite athletes and workout enthusiasts

Polygiene and 2XU collaborate on odor-free compression apparel for elite athletes and workout enthusiasts