BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

POC Local Talent Product, Aaron Blunck, Takes X-Games Gold in New Clarity Lenses

POC Local Talent Product, Aaron Blunck, Takes X-Games Gold in New Clarity Lenses

Park City, UTAH (January 31, 2017) — POC athlete, and product of the Swedish brand’s North American local talent program, Aaron Blunck, took home gold in men’s skier Superpipe at the 2017 X-Games in Aspen, CO.

POC and Blunck have worked closely together for the last five years. Originally from Crested Butte, CO, Blunck emerged from POC’s Local Talent Program (LTP) which supports emerging athletes between 12 and 17 years old. In 2015, POC unveiled an Aaron Blunck Signature Series which includes the Auric helmet, Fovea goggle and Will sunglasses.

“Over five years ago Aaron joined our POC team and became part of our Local Talent Program in North America and it has been a privilege to watch and support his progress ever since,” said Willie Ford, managing director for POC North America. “Not only has he gone on to become one of the best skiers around, but he has also become a great friend, with a big heart and an incredibly positive attitude. We are extremely happy for him and hope it’s the beginning of a great run.”

Collaboration with athletes on product development is key to POC’s mission of doing all it can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclist. Blunck won his gold medal wearing POC’s newest Clarity goggle lenses which debuted at the SIA Snow Show in Denver. The lenses are designed for the needs of competition athletes and maximize contrast for enhanced vision.

“POC and I have had a long relationship! The backing they have given me has helped me make the leap from the LTP program to the international team,” said Blunck. “The definition the new Clarity lenses created was a huge factor on the night of X-Games! Dropping in knowing I would have no lens issues was huge and gave me tons of confidence!”

More information on the Clarity lenses as well as POC’s entire 2017-2018 collection here.

About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com 

POC Delivers Innovation in Helmet, Goggle Technology for 2017-2018

POC Delivers Innovation in Helmet, Goggle Technology for 2017-2018