BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Smartwool To Host Pre-March Poster-Making Happy Hour at Outdoor Retailer

Smartwool To Host Pre-March Poster-Making Happy Hour at Outdoor Retailer

NEWS  
FOR IMMEDIATE RELEASE

Smartwool To Host Pre-March Poster-Making Happy Hour at Outdoor Retailer
All trade show attendees invited to join in support of public lands

Steamboat Springs, Colo. (July 20, 2017) — What is a public march without signs? Quiet. Smartwool is calling on all Outdoor Retailer Summer Market tradeshow attendees marching at the “This Land is Our Land March." It’s time to get creative, celebrate the outdoors, and let your voice be heard.

Smartwool will host a poster sign-making happy hour at ORSM ahead of the industry-wide march for public lands.

The poster station will be open on the first day of the show, Wednesday, July 26 from 3:00 to 6:00 p.m. with a happy hour starting at 5:00 p.m. It will also be open on day 2, Thursday, July 27 from 10:00 a.m. to 2:00 p.m. ahead of that day’s march. All tradeshow attendees are invited to stop by the Smartwool booth and make their own signs. Poster board and art supplies will be provided.

The “This Land Is Our Land March for Public Lands” is Thursday, July 27 at 4:30 p.m. The Smartwool team will join thousands of other marchers on the South Plaza of the Salt Palace Convention Center and proceed along a designated route to the Utah State Capital in celebration of the public lands.

Join the conversation with the hashtags #marchforpubliclands and #keeppubliclandspublic, and the brand @smartwool on Twitter, Facebook and Instagram. 

Smartwool will also be selling a selection of baselayer and sport underwear apparel items at the booth while supplies last.  Prices range from $20-$40 and all proceeds will go to the Conservation Alliance. 

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About Smartwool
Based in Steamboat Springs, Colorado, Smartwool is a 24-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto www.smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool

Contact: Molly Cuffe
303.915.0277
Molly_Cuffe@vfc.com

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