BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Ultrarunner Darcy Piceu Runs Fastest Known Time

Ultrarunner Darcy Piceu Runs Fastest Known Time

NEWS
FOR IMMEDIATE RELEASE

Ultrarunner Darcy Piceu Runs Fastest Known Time
Piceu sets overall speed record for mountainous 85-mile trek in Peru

STEAMBOAT SPRINGS, COLO. (June 13, 2017) — Professional ultrarunner and Smartwool athlete Darcy Piceu set the Fastest Known Time for both male and female runners on the Cordillera Huayhuash Circuit, an 85-mile trail with an average elevation of 14,000 feet, in Peru. She completed the route in 29 hours, 15 minutes.

Piceu announced her FKT on Instagram: “It was a breathtakingly beautiful, intimidating and incredibly challenging 85+ mile ‘run’ that I completed in 29 hours and 15 minutes… I hit my goal of under 30 hours... It’s always the people that make these experiences memorable. And, photos just don’t do these mountains justice.”   

The high point of this iconic, remote trek through the Andes is Cuyoc Pass, which sits at 16,404 feet. The scenic high-altitude route cuts through alpine wilderness, along snow-capped peaks, past glaciers and lagoons.

“Darcy is truly a force to be reckoned with. I mean, who goes to Peru and sets an FKT on the Huayuash Circuit all while training for the Hardrock 100? Darcy is truly one of the most naturally talented athletes I have had the pleasure to work with,” said Smartwool Athlete Team Manager Alex Pashley.

Smartwool Darcy Piceu

Piceu will be racing the Hardrock 100-Mile Endurance Run—a race she’s won four times—this July in Silverton, Colorado. You can follow along with her adventures on Instagram @darcypq and Twitter @DarcyPiceu.

About Smartwool

Based in Steamboat Springs, Colorado, Smartwool is a 24-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto www.smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool

Contact

Molly Cuffe, 303-915-0277, Molly_Cuffe@vfc.com

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