BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

VF Corporation Names Travis Campbell As Smartwool Brand President

VF Corporation Names Travis Campbell As Smartwool Brand President

GREENSBORO, N.C., January 26, 2017 – VF Corporation (NYSE: VFC) today announced the appointment of Travis Campbell to the position of Brand President, Smartwool®, effective January 30, 2017. Campbell most recently served as President and CEO of Far Bank Enterprises, an integrated manufacturer and distributor of fly fishing products and owner of the Sage, Redington, and RIO brands.

“Travis’ leadership skills, business acumen and commitment to the outdoors make him well-positioned to lead the Smartwool brand and grow its premium market position,” said Scott Baxter, Vice President, VF Corporation and Group President Outdoor & Action Sports Americas. “His 16 years of outdoor industry experience will be a value-creating asset to the brand and we look forward to having him join the Smartwool and VF teams.”

Campbell held the position of president and CEO of Far Bank Enterprises since 2008. In 2005, he became President of Rio Products International, Inc., and in 2003 he was named President of Redington Tackle & Apparel. Prior to these roles, he served as Director of Business Development for Sage Manufacturing. Previously, he held various roles at Deloitte Consulting and Andersen Consulting.

“I’m passionate about the outdoors. The opportunity to lead a dynamic, growing and environmentally-focused brand like Smartwool was one that I could not pass up,” said Campbell. “I look forward to working with Smartwool’s talented associates to advance the brand’s mission and achieve our growth objectives.”

More information about Smartwool® is available here.

About VF

VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s diversified portfolio of powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee® and Nautica®. For more information, visit www.vfc.com.

About Smartwool®

Based in Steamboat Springs, Colo., Smartwool is a 22-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool products or to find a dealer near you, please log onto www.Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool.

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