BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Smartwool Announces 2016 Agency and Rep Awards

Smartwool Announces 2016 Agency and Rep Awards

The brand honored two of this year’s outstanding partners, Mountain Source Agency and Waypoint Outdoor’s Matt Straight.

STEAMBOAT SPRINGS, Colo. (December 12, 2016) — Smartwool, one of the outdoor industry’s leading apparel brands, awarded Mountain Source as the 2016 Agency of the Year and Matt Straight as 2016 Rep of the Year.

“The Mountain Source Agency continues to prove that they are one of the best in our industry,” said Dane Howell, Smartwool vice president of sales and marketing. “They continue to find ways to innovate within their agency and to explore ways to further align with the Smartwool brand while providing world class service to our customers.”

Mountain Source, one of the preeminent outdoor and snow sport sales agencies in the Rocky Mountains, serves retailers in Colorado, Utah, Idaho, Montana, Wyoming, New Mexico and Nebraska. As the source and essential link between major brands and retailers, Mountain Source sales professionals build relationships through first-rate customized service.

The agency has been with Smartwool for more than a decade, winning Agency of the Year three times and Rep of the Year two times. 

Named as Smartwool Rep of the Year, Matt Straight focuses on specialty and independent accounts throughout the northwest region. Working for the Waypoint Outdoor agency, Matt is relatively new to Smartwool. Despite the challenging year for all accounts, Matt has demonstrated command of his region by growing sales.

“Matt has excelled in all facets of the award criteria,” said Jody Carlson, Smartwool director of sales. “He continues to ask what more he can do to partner with our brand and help develop new business. It is his dedication to success that we want to recognize.”

Awarded annually at Smartwool’s fall sales conference in Steamboat Springs, Colo., the Agency and Rep of the Year Awards provide an opportunity for Smartwool to recognize and thank an agency and rep that deliver outstanding results along with superior customer service. 

Nominations for Agency and Rep of the Year are received from Smartwool employees and the brand’s sales force. The award is based on five criteria: growth; strategic planning and brand support; projection management and business excellence; communication and teamwork.

About Smartwool

Based in Steamboat Springs, Colo., Smartwool is a 22-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool products or to find a dealer near you, please log onto www.Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool.  

Contact: Elizabeth Carey, 970-963-4873 ext. 207, elizabeth.carey@backbonemedia.net

VF Corporation Names Travis Campbell As Smartwool Brand President

VF Corporation Names Travis Campbell As Smartwool Brand President

Smartwool Launches Chicago Pop-Up Shop. The apparel brand brings a winter-survival resource to local outdoor enthusiasts

Smartwool Launches Chicago Pop-Up Shop. The apparel brand brings a winter-survival resource to local outdoor enthusiasts