BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen and Elements bvba Expand Partnership in Europe

CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in Benelux for Klean Kanteen, which have been in place since 2013. In addition to Klean Kanteen, Elements works with other highly regarded brands including Patagonia, Helinox, Osprey, Smartwool and Care Plus.   

“Klean Kanteen is a huge inspiration for our company and we are thrilled to be growing our partnership with them to help contribute to a healthier, cleaner world,” said Philippe Declercq, Co-owner of Elements. “Good planets are hard to find and we feel like it’s our responsibility to step up and make a difference in keeping it clean. That means working with brands we trust, which is a huge part of our success in the region.”

In addition to partnering with like-minded companies, Elements implements green business practices across the entire company. All deliveries at Elements are carbon neutral, their offices are powered by 100% renewable energy, the website is hosted by a green server and all filling and packing tape is from recycled material. The company also hosts a monthly bike to work day to promote green commuting.

“One of our main initiatives at Klean Kanteen is to use business as a force for good and I know the same can be said for Elements,” said Jennefer Traynor, International Sales Manager at Klean Kanteen. “They are one of our most well respected distributors in Europe, but most importantly, our philosophies align across the board. We are excited to hit the ground running with them in France.”

For more information about Klean Kanteen visit www.kleankanteen.com

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About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in business for good. Since 2008, Klean has donated over $2 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

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