BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Ready, Set, Ragnar! – Klean Kanteen Announces Sustainability Partnership with Ragnar Trail Series

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CHICO, Calif. (April 4, 2017) – Delivering lower impact experiences through reusable solutions and free filtered water for trail running events, Klean Kanteen announced today a continuation of its multi-year partnership with the Ragnar Trail Series as the Official Sustainability Partner for the 2017 race season. Together with Klean Kanteen, the Ragnar Trail Series presented by Salomon is pioneering the best running events by offering 19 cupless events across North America.

“The Ragnar trail series is a natural fit for Klean – fundamentally, we share the same values including a love of and commitment to protecting outdoor places and creating environmentally responsible events. For Klean, events are our mission in motion,” said Jeff Cresswell, Co-Owner at Klean.

Klean event partnerships are typically multi-year agreements, working alongside event promoters on sustainability plans and goals to help reduce waste.

“A natural fit for Klean’s mission, the Ragnar team is actively exploring a lower-impact model for bringing fans together, starting with a ban on disposable vessels in the race venues,” said Klean Kanteen Field Marketing Manager Melissa McClary. “As refreshing as a post-race beer is, we want to do more, and support runners throughout their entire journey. From the in-store REI-based “Ready, Set, Ragnar” events, to our onsite presence offering free filtered water and reusables for beer and coffee after a long day, Klean is proud to be along for the entire run.”

In preparation for the various relays, Klean authorized dealer REI will offer relay participants training runs, pre-race parties and Ready, Set, Ragnar events, at select locations nationwide. Klean will be onsite at many of these events, helping with education and bringing the stoke around reusables. For more information about REI’s Ragnar preparation tips and events, click here.

During each Ragnar Trail event, teams of four or eight members run relay-style on three different single track loops that start and finish at Ragnar Village. Running through the day and night, teams will continue until each member has completed all assigned loops. The festival atmosphere —sleeping in tents, roasting s’mores over a bonfire, and enjoying a water or a cold brew in a stainless steel Klean Kanteen pint— makes Ragnar Trail relays one of the best running experiences available.

Next on the schedule for the Ragnar Trail Series is Kentuckiana, Kentucky, on April 7, 2017. For more information on the Ragnar Trail Series or to sign up for an event click here.

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About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. A 1% for the Planet member, Klean is committed to donating at least 1% of net revenue to qualified nonprofit organizations focused on environmental work, and has donated $1.5 million to date. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

About Ragnar
Based in Utah, Ragnar is the largest overnight running relay series in the world. In the Reebok Ragnar Relay Series, teams of 12 run a 200-mile relay over two days and one night; in Ragnar Trail Series presented by Salomon, teams of 8 run a 120-mile trail relay over the same time span. The more than 100,000 runners that participate each year embrace their inner wild to conquer what they thought impossible; sacrifice sleep for unforgettable moments and cross the finish line to receive our glorious finisher medals.

Co-founded in 2004 by Ragnar President, Tanner Bell, the company began as a single relay from Logan to Park City, UT and has grown to include 20 Reebok Ragnar Relays and 18 Ragnar Trail Relays presented by Salomon around the world with more locations coming online every year.

Contact: Jen Burn
Tel. 970-963-4873 ext. 145
Email: Jen.Burn@backbonemedia.net

 

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