BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017

CHICO, Calif. (March 8, 2017) – With a new 2017 collection, Klean Kanteen continues to break ground with healthy, safe solutions to single use waste. Highlights of the new line include reusable food-grade silicone and Stainless Steel Straws, a new Straw Lid set, a plastic-free, all-natural Brush Set and a paint and plastic free Insulated Reflect series bottle.

“A certified B Corporation and 1% for the Planet member, Klean Kanteen is committed to creating environmentally friendly products that reduce single use waste and last a lifetime,” said Phil Notheis, Klean Kanteen director of product. “Every day Americans throw away 500 million plastic straws. Expanding our Accessories collection to include stainless steel straws, a new straw lid, and natural, plant-based brushes for easy cleaning just made sense.”

The convenient new Klean Straws and Tumbler Lids can be tossed in a bag or purse for on-the-go use. Dishwasher friendly and sold with a special cleaning brush, the reusable straws make it easy to make the switch from conventional, landfill-bound plastic straws. The two-piece food-grade silicone and stainless steel straws feature a safe, flexible silicone straw tip.

Straws will be available in April, in packs of four, with all black or multi-colored tip options, with a natural palm fiber straw brush for easy cleaning (MSRP $9.95) included. A new three-piece Straw-Lid Set, featuring a straw-compatible, spill-resistant, press-fit Tumbler Lid, single straw and straw brush (MSRP $9.95) will also be available.

Beautiful in its simplicity and deliberate in its design, Klean’s new 20 oz. Insulated Reflect (MSRP $40.95) is crafted using only three materials: sustainably harvested bamboo, food grade silicone and stainless steel. This stylish addition to the insulated line has a laser etched logo — with no paint nor plastic. A large 1.75-inch opening makes for easy pouring and the double-wall insulation makes this ideal for keeping beverages, including water and kombucha, cold for up to 24 hours and iced for up to 40 hours.

“The mission behind all of our accessories is simple: to help Klean Kanteen products perform at their best, to extend their usable life and to keep our fans happy, healthy and hydrated,” said Jim Osgood, Klean Kanteen CEO. “Our new Accessories and new Insulated Reflect bottle all deliver on that promise.”

Join Klean Kanteen at Expo West in honoring the B Corp community at a Happy Hour on Saturday, March 11, from 4:30 – 6:00 p.m. at booth #3478. Klean will be gifting 100 of their new Insulated Reflect bottles on a first come, first serve basis and providing steel pint cups for beer and wine for the duration of the Happy Hour.

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About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1.5 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

 

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