Klean Kanteen® Teams up with the Green River Festival as the Official Sustainability Partner
CHICO, Calif. (May 19, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions, is partnering with the Green River Festival, western Massachusetts’ favorite music and hot air balloon festival taking place July 8-10, as the event’s official sustainability partner. Headliners at the festival include Dawes, Shakey Graves, Shovels & Rope, Tedeschi Trucks Band, Los Lobos, and Peter Wolf.
The Green River Festival is celebrating its 30th anniversary this year and Klean Kanteen is helping them celebrate with a unique collaboration called Cup Karma®. Created by Klean, this program helps events and festivals strive to be zero waste by partnering with promoters to offset the effects of plastic cups and bottles. As part of this program, Green River will offer discounts on drinks purchased in reusable Klean stainless steel pints throughout the event – a token of appreciation for doing the right thing and eliminating waste with a reusable solution that lasts a lifetime.
Klean Kanteen will also provide water refill stations at as part of the festival’s commitment to not sell bottled water. This will dramatically reduce waste from single-use water bottles. In 2015, Klean helped divert over 450,000 single use cups and over 400,000 single-use plastic bottles through collaborations like these at events all over the country.
“The Green River Festival is an ideal partner for Klean Kanteen because they are committed to banning the sale of plastic bottles onsite, and that’s where Klean Kanteen can really make a difference,” said Assistant Marketing Manager, Melissa McClary. “By partnering with the Green River Festival, we hope to inspire festival goers to do their part and make conscious decisions when it comes to single-use waste.”
The Green River Festival is a leader among sustainable festivals and is making other efforts to “green” the event, including compostable plates and utensils for food vendors, a bike-to-the-festival initiative, with a new bike path to and from the campground, a bike-check service at the festival, and a new ride-share program.
“At Green River we are advocates for minimizing single-use disposables at events and utilizing green transportation solutions,” said Festival Director, Jim Olsen. “Klean Kanteen is an ideal partner to help continue to make this festival as environmentally friendly as possible.”
For information about the festival visit http://www.greenriverfestival.com/.
About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1.5 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.
About Green River Festival
The Green River Festival combines a spectacular lineup of over 40 acts, local food, beer and wine, handmade crafts and hot air balloon rides; it is western Massachusetts’ largest event of the summer taking place July 8- 10, 2016. The Green River Festival is also the only music festival in the country that features hot air balloons. The festival has achieved massive growth— last year’s ticket sales were the highest to date— and media coverage about the festival has spanned outlets like Rolling Stone, the New York Times and USA Today. www.greenriverfestival.com.