BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen Bolsters Team with Three New Hires

Klean Kanteen Bolsters Team with Three New Hires

CHICO, Calif. (Jan. 30 , 2017) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions, adds depth to its growing team with the addition of Zach Starr, Jeremy Cashman and Ian McWilliams to the company headquarters in Chico, California. Starr joins as the Grocery Channel Manager, Cashman as Marketing Manager and McWilliams comes on board as the new Communications Manager.

“We’re kicking off 2017 with our strongest team yet,” said Jim Osgood, Klean Kanteen CEO and president. “In the newly created role of Communications Manager, Ian will direct our storytelling and PR efforts. Zach and Jeremy are also filling critical roles in marketing and sales and their experience and commitment to our mission will prove to be impactful going forward.”

Starr joins the company as Grocery Channel Manager and will oversee Klean’s relationships with grocery retailers and brokers. Prior to his current role, Starr managed the retail sales division at Kinder’s BBQ for over six years, a family owned business that has grown to be a national award winning BBQ brand. He is passionate about cooking and BBQ, and when he’s not in the kitchen he enjoys all things outdoors, whether riding his mountain bike, snowboarding or playing golf.

A longtime Chico resident, Jeremy Cashman brings nearly fifteen years of marketing experience to his new position as Marketing Manager for Klean. Most recently, he worked at Wanderful media where he developed and managed programs for a retail-focused mobile media company. He also spent over eight years at J.M. Smucker Company, where he managed a variety of brands and products for the R.W. Knudsen Family, Santa Cruz Organic, Natural Brew, and Smuckers brands, as well as customized initiatives for national accounts, mainstream and natural and specialty distribution customers. Outside of work, Cashman enjoys exploring the outdoors with his family in Chico.

Ian McWilliams joins Klean Kanteen to help oversee the brand’s storytelling efforts. A creative professional with a wealth of experience creating and managing content for brands including Sea to Summit, Ruffwear and Teko Socks, McWilliams has made a career out of taking his personal experiences and passions and turning them into engaging public platforms. Outside of work he enjoys surfing, cycling, trail running and working on a variety of multimedia art projects.

                                                                    ###

About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1.5 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

Contact: Jen Burn
Tel. 970-963-4873 ext. 145
Email: Jen.Burn@backbonemedia

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017