BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen Partners with Leave No Trace to Teach Environmental Stewardship

Klean Kanteen Partners with Leave No Trace to Teach Environmental Stewardship

(CHICO, Calif.) Jan 2, 2017 – Klean Kanteen, the pioneering stainless steel food and drinkware brand, is pleased to announce its sponsorship of the 2017 annual Subaru/Leave No Trace Traveling Trainer program. In 2017, Klean Kanteen’s donation will increase the nationwide reach and frequency of the program.

“The Traveling Trainer program is one of the best examples of ongoing grassroots environmentalism,” says Jeff Cresswell, Klean Kanteen co-owner and director of the brand’s environmental and fair labor department. “We’re proud to support a program that reaches so many Americans on a very personal level, with a message that’s easy to understand and share.” 

The Subaru/Leave No Trace trainer program consists of four teams of two educators that travel across the country in Subaru vehicles, teaching people how to protect and enjoy the outdoors responsibly. The program teaches Leave No Trace principles to the general public, volunteers, youth, nonprofit organizations, friend groups, governmental agencies and more. The Traveling Trainers live out of their Subaru vehicles, camping over 250 nights a year. In 2016, Subaru/Leave No Trace Traveling Trainers reached over 15 million Americans.

Leave No Trace and Klean Kanteen share a longtime goal and commitment to environmental conservation through education and programs that allow people to experience and fall in love with the outdoors.

“Core to Klean’s mission around protecting the places where we live and play and preserving wild places for generations to come, the 2017 Leave No Trace program is truly an extension of our mission in motion,” said Melissa McClary, field marketing manager for Klean Kanteen.

“Brands like Klean Kanteen are what make the Traveling Trainer program so successful year after year,” says Dean Ronzoni, development manager at Leave No Trace. “Not only do they make products that help minimize single-use waste, but they support educational programs like ours that promote stewardship and sustainability.”

###

About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1.5 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017

Klean Kanteen expands product line with new Accessories and Insulated Reflect for 2017

Klean Kanteen Strengthens Sales Team

Klean Kanteen Strengthens Sales Team