BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Micayla Gatto Signs with Diamondback's 2018 Content Creation Team

Micayla Gatto Signs with Diamondback's 2018 Content Creation Team

Seth’s Bike Hacks also joins longtime rider ambassadors Eric Porter, Mike Hopkins, and Simon Lawton on the team.

KENT, Washington (March 8, 2017) — Diamondback Bicycles is pleased to announce the addition of artist, filmmaker and professional mountain biker Micayla Gatto to its team in 2018. In addition, popular YouTuber Seth’s Bike Hacks joins longtime riders Eric Porter, Mike Hopkins, and Simon Lawton to round out a team of creators, adventure riders, coaches and influencers. 

“2017 was a huge year for Micayla. She established herself as a talented filmmaker, a gifted artist and a strong advocate in the mountain bike world. Micayla is a great role model, and we’re excited to support her projects this year,” said Bryce Wenker, marketing manager at Diamondback. “By adding Micayla to our already robust team of athlete-filmmakers, we are confident that the stories coming out of Diamondback in the next year will continue to push what is possible through adventure filmmaking.”

Micayla Gatto

Until last year, Gatto was probably best known for her downhill racing on the World Cup circuit. Then in August, her Ferda Girls video dropped, quickly went viral in the mountain bike community and won the Dirt Diaries contest. Not long after that, Red Bull’s award-winning short film Intersection, showcasing Gatto’s painting, further elevated Gatto as a triple threat in the bike world: filmmaker, artist and rider.

Seth's Bike Hacks

Another new addition to the team is Seth’s Bike Hacks. With over 600,000 subscribers, Seth’s Bike Hacks is one of the web’s most popular bike channels. “Seth has built a massive following of super-engaged fans through relatable and easily consumable content. His subscribers range from new riders to experts who are passionate about riding and always hunting for the next hack,” says Wenker. “We are excited to work together on a number of projects throughout the year.”

Eric Porter, a Louisville, Ky., native, has been riding with Diamondback since 2011. He has years of experience, beginning with winning the National Downhill and Slalom Championships in 2001. Since then he has won mountain bike and freeride competitions around the world and created compelling videos such as AK Exploration by Bike, Mountain Biking Chimborazo in Ecuador, and Bikepacking the Colorado Trail by Train

Mike Hopkins, a member of the Diamondback team for three years, got his start as a big mountain skiing athlete and now travels the world on a bike to create film and photography projects. Hopkins has been featured in bike movies such as Life Cycles and From the Inside Out, has competed in multiple Red Bull Rampages, and produced award-winning films like Dreamride and Skidsville. Mike is currently in New Zealand shooting Dreamride III, the final installment of the Dreamride series.

 Simon Lawton

Simon Lawton

Simon Lawton has over 20 years of mountain bike racing experience and is currently one of the sport’s top coaches through his company, Fluidride. Through his personal advocacy work, he is active with bike outreach programs, trail building, and improving access to riding in the Pacific Northwest. Simon is a huge advocate for all things Diamondback both locally in the Northwest riding community and globally through his Fluidride training program.   

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About Diamondback Bicycles: Born in Camarillo, California, in 1978, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community from our headquarters in Kent, Washington. For more about Diamondback Bicycles, visit www.diamondback.com.

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Diamondback Announces 2018 Triathletes

Diamondback Announces 2018 Triathletes