BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Diamondback Announces 2018 Triathletes

Diamondback Announces 2018 Triathletes

 

KENT, Wash. (March 8, 2018) — Diamondback Bicycles today announced it has re-signed professional triathletes Michael Weiss, Matt Russell and Rachel McBride to its triathlete roster for 2018.

“In 2016, we surprised the triathlon community when we released the Andean, one of the fastest tri bikes on the road today,” says Stuart Johnson, chief marketing officer at Diamondback. “It was an unexpected launch from Diamondback, but has proved to be an exceptional race bike, helping our team secure multiple wins and course records. We’re excited to see what these athletes can do on the bike this year.”

Austrian Michael Weiss placed first in Ironman Cozumel in 2013 and 2014 and won the XTERRA World Championships in 2011. He has set the bike course records at Ironman Maastricht, Netherlands and Ironman 70.3 Boulder and is planning to race at Kona Ironman Championships in 2018.

McBride, a two-time Ironman 70.3 champion, has set two Ironman bike course records and podiumed at Ironman Canada in 2017. She is one of the strongest cyclists on the world circuit, holding the fastest bike split in eight Ironman 70.3 races.

Russell, a professional triathlete from Lisbon, Ny., was struck by a van at Ironman KONA 2017 and suffered serious injuries that prevented him from competing. After a rapid recovery, he is planning to compete in the Texas 70.3 for his first triathlon this year and anticipates qualifying for Kona 2018.

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About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.

 

Micayla Gatto Signs with Diamondback's 2018 Content Creation Team

Micayla Gatto Signs with Diamondback's 2018 Content Creation Team

Diamondback Will Now Ship Its Tri Bikes Internationally

Diamondback Will Now Ship Its Tri Bikes Internationally