BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Diamondback Will Now Ship Its Tri Bikes Internationally

Diamondback Will Now Ship Its Tri Bikes Internationally

New Cross Border program delivers bikes to customers in over 100 countries

Diamondback Andean

KENT, Wash. (August 22, 2017) — Diamondback Bicycles, which launched a comprehensive consumer direct program last year, today introduced its Cross Border international shipping program. Customers from more than 100 countries can now order Diamondback’s award-winning tri bikes, the Andean and Serios models, direct online.  

“We have significant demand for our bikes in key markets, such as Germany, Austria, France, Belgium and Australia,” said Steve Westover, vice president of marketing at Diamondback. “We expect the Andean, which gained a lot of attention at the IRONMAN World Championship in Kona last year, to do well, considering its great value and customizable build options.”

The Cross Border program is available on both bikes built through the brand’s new Custom Studio, which currently includes the Serios TT bike, starting at $3,379, and the Andean aero superbike, starting at $3,999. Later this year, additional models will be available in the Custom Studio, including Podium road race bikes.

Rooted in designs by the award-winning Kevin Quan Studios, the Andean and Serios are regarded for their design and performance. The Andean has received some of the best wind tunnel results in its category and recently carried Michi Weiss, a Diamondback athlete, to a victory and course record at Ironman Maastricht Limburg in the Netherlands.

After ordering a Diamondback bicycle online through the Custom Studio platform, Diamondback’s ReadyRide program delivers the bike to a consumer’s door 95 percent assembled. Included tools and a comprehensive online support system with chat and helpful how-to videos, means that anyone can build their new bike in a matter of minutes.

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About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.

 

 

Diamondback Announces New Direct to Consumer Pricing on Premium Models

Diamondback Announces New Direct to Consumer Pricing on Premium Models