BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Diamondback Signs Pro Triathlete Jordan Rapp

Diamondback Signs Pro Triathlete Jordan Rapp

KENT, Washington (January 5, 2017) — Diamondback Bicycles is pleased to announce the addition of world champion professional triathlete, Jordan Rapp to its team. Rapp joins Michael Weiss, Ben Collins, Rachel McBride and Matt Russell on the growing Diamondback triathlete team. 

Rapp, a California-based professional triathlete, has been competing for over a decade and has a number of notable race results including a win at the 2011 ITU Long Distance World Championships and six Ironman race wins. He is currently the chief technology officer for slowtwitch.com and a featured columnist for LAVA magazine.

“Jordan is one of the most well-respected athletes and influencers in the sport of triathlon,” says Steve Westover, marketing director for Diamondback.  “We’re thrilled to have him on our team as an ambassador and a content provider.”

Rapp will be competing in a mix of full-distance and 70.3 Ironman races this year and will be riding the new Diamondback Andean superbike. Additionally, he will be acting as a field engineer and the authority on triathlon specific content for the website and social media channels, covering topics like equipment and training. 

About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.

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