BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Bill Nye and Diamondback Bicycles Team Up on Educational Video Series, “Let’s Ride with Bill Nye”

Bill Nye and Diamondback Bicycles Team Up on Educational Video Series, “Let’s Ride with Bill Nye”

KENT, Washington (September 13, 2016) — Diamondback Bicycles is pleased to introduce a series of educational cycling videos and articles featuring acclaimed educator and TV personality Bill Nye, aimed at simplifying the sport to get more people riding bikes. The video series, “Let’s Ride with Bill Nye,” launches today, educating beginner cyclists on how to choose the right bike.

“At Diamondback we like to think bikes are pretty simple, but we’ve been living and breathing them for 40 years,” says Steve Westover, director of marketing for Diamondback.  “We realize that for many people getting into cycling can be intimidating, so we reached out to our friend Bill Nye for help. In this series Bill breaks down the basics of biking into easy-to-understand segments, bringing his trademark humor and style to each.”

The series features five videos along with supporting online content, covering various topics such as types of bikes, proper fit, shifting and braking basics. Each is hosted by Nye and features his entertaining, scientific presentation style, while giving beginners the tools and knowledge necessary for a successful experience on a bike.

The “Let's Ride with Bill Nye” video series, as well as articles about bike etiquette, bike essentials and fixing a flat, is available now on Diamondback.com/bill-nye.


Contact:
Carl Johnson
Backbone Media
carl.johnson@backbonemedia.net
970-963-4873
 

About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com.

About Bill Nye: Bill Nye, scientist, engineer, comedian, author, and inventor, is a man with a mission: to help foster a scientifically literate society, to help people everywhere understand and appreciate the science that makes our world work. Making science entertaining and accessible is something Bill has been doing most of his life. Bill currently speaks at colleges, appears on news and television about a variety of topical science matters and is the CEO of the Planetary Society. He fights to raise awareness of climate change and the value of critical thinking, science, and reason. Through all his work, Bill hopes to inspire people everywhere to change the world.

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