BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Black Diamond Equipment To Donate 1% of April Online Sales to The Nature Conservancy

Black Diamond Equipment To Donate 1% of April Online Sales to The Nature Conservancy

SALT LAKE CITY, March 28, 2017 -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its April fundraiser for The Nature Conservancy, a charitable environmental organization whose mission is to conserve the lands and waters on which all life depends. For the entire month, Black Diamond Equipment will donate 1% of its online sales to The Nature Conservancy for its work at the Canyonlands Research Center.

“This project is a piece of the puzzle within the much beloved Indian Creek,” explains Libby Ellis, marketing manager for Black Diamond Equipment. “Indian Creek is a spiritual home for many of us here at Black Diamond, thus our support of protecting its landscape is super meaningful to us.”

Founded in 2009, the Canyonlands Research Center is designed to address the most pressing challenges facing rural Utah and similar ecosystems around the world. The Canyonlands Research Center provides research and new information about how temperature, rainfall and land uses combine to affect the productivity and health of natural resources on the Colorado Plateau. The Center brings together scientists, public land managers, ranchers and other local stakeholders that will define the future of the Colorado Plateau’s environment and economy. It is housed at The Nature Conservancy’s Dugout Ranch – a gateway to the Canyonlands National Park, 20 miles northwest of Monticello.

“For more than 60 years, The Nature Conservancy has championed ways for people to take action on behalf of places they cherish,” states Sue Bellagamba, Canyonlands Regional Director for the Conservancy’s Utah Chapter. “Black Diamond’s longstanding support of Indian Creek is a perfect example. We are extremely grateful for this generous initiative and even more so for our history of collaboration. By continuing our work together, we can provide a path forward to a future of hope.”

This deep-rooted partnership began in 1996, when Black Diamond helped The Nature Conservancy acquire Dugout Ranch. Together, they educated climbers about the ranch’s history and identified places for climbers to camp after a day climbing in Indian Creek.

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About Black Diamond Equipment, Ltd.

Black Diamond Equipment, Ltd. is a global leader in creating innovative outdoor engineered equipment and apparel for climbing, mountaineering, backpacking, skiing and a wide range of other year-round outdoor activities. Black Diamond Equipment, and its sister brand PIEPS™, are synonymous with performance, innovation, durability and safety in the outdoor consumer community. Headquartered in Salt Lake City at the base of the Wasatch Mountains, our products are designed and exhaustively tested by an engaged team of discerning entrepreneurs and engineers. The Black Diamond Equipment culture of precision and excellence enhance the authenticity of our brands, inspire product innovation and strengthen customer loyalty. Black Diamond Equipment's products are sold in approximately 50 countries around the world. For additional information, please visit our website at www.blackdiamondequipment.com or www.pieps.com.

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