BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

GERBER LAUNCHES CENTER-DRIVE PLUS: NEW MULTI-TOOL  IS UPGRADED W/ PREMIUM MATERIALS & FEATURES

GERBER LAUNCHES CENTER-DRIVE PLUS: NEW MULTI-TOOL IS UPGRADED W/ PREMIUM MATERIALS & FEATURES

PORTLAND, OREGON (January 23rd, 2018) – GERBER, an industry-leading manufacturer of knives and multi-tools, announced today the introduction of the brand-new, elevated version of the category-defining Center-Drive multi-tool – the Center-Drive Plus. The first look at the latest multi-tool comes at SHOT Show 2019 in Las Vegas, Nevada, and will be available at retail and gerbergear.com on January 22, 2019. MSRP for the Center-Drive Plus is $136.00.  

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“The original Center-Drive was a total market disruptor and best-seller for us right out of the gate,” says Eric Moore, Gerber Product Manager. “The expansion of the Center-Drive lineup is a no-brainer. We took cues from our customers to add the most commonly-requested features like spring-loaded scissors, a partially serrated blade, and an American-made leather sheath to create an even better version of an already hardworking multi-tool.”

Gerber’s Center-Drive multi-tool changed the game, designed for real life and heavy-duty work. New to the Center-Drive Plus version is the addition of spring-loaded scissors, a partially serrated blade, tumble finished tools, and a snap closure leather sheath. The thoughtful one-thumb opening design allows for quick deployment of the three full size tools you depend on most: the pliers, the blade, and the center axis screwdriver.

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Pictured: Center-Drive Plus, Bit-Set, and Leather Sheath

Keeping the Center-Drive’s namesake, the 3.2 inch magnetic bit driver opens to align with the center axis of the tool – giving you all the torque and rotation of a traditional screwdriver. The full-size external blade conveniently replaces your everyday pocket knife is now partially serrated. All tools are tumble finished for a sleek, polished look that doesn’t sacrifice performance.   

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About Gerber: Gerber is a leading global supplier of activity-specific knives, multi-tools, and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information please visit www.gerbergear.com.

NEWS                     
For Immediate Release        

 CONTACT:
Doug Stuart, Backbone Media
970-963-4873, ext. 201
doug.stuart@backbonemedia.net

Kylie Williamson, Gerber
Kylie.Williamson@gerbergear.com 

GERBER LAUNCHES VERSAFIX PRO:  AN INNOVATIVE FIXED BLADE/MACHETE HYBRID

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GERBER LAUNCHES FASTBALL: AN INTUITIVE, USA-MADE FLIPPER FOR THE EDC USER

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