BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Gerber Introduces New EDC Folder with Bold Cleaver Blade: The FlatIron

Gerber Introduces New EDC Folder with Bold Cleaver Blade: The FlatIron

PORTLAND, OREGON (June 26, 2018) – Gerber, leading the industry in knives, tools and equipment for over 75 years, announces the introduction of a brand-new pocket folding knife – the FlatIron. Taking design cues from the custom knife building community, the knife represents the latest in blade design and everyday carry aesthetic.

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This pocket knife is built for utility with a cleaver blade in a folding application. The FlatIronfeatures a robust 3.6 inch cleaver blade, a textured G-10 composite handle, and a sturdy frame lock design. The reverse curvature of the knife’s spine keeps knuckles away from the cutting surface, allowing the user to cut and chop with precision.

As an everyday carry knife, the FlatIron meets the demands of the day and looks sharp doing it. The dependable blade shape is easy to operate with one hand and simple to stow when not in use. Arguably the most prominent feature, the cleaver blade is bold and trend forward. The sizable thumb-hole opening allows for smooth one-hand engagement while operating. A large finger choil ensures solid hand placement for control when choking up. The pocket clip is specifically designed for low-profile carry that doesn’t draw attention. 

The FlatIron is available for purchase now and is offered in Desert Tan($42.00) and Grey($37.00) color variations. 

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About Gerber: Gerber is a leading global supplier of activity specific knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information please visit www.gerbergear.com

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