BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

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 GERBER NAMES ANDREW GRITZBAUGH AS GENERAL MANAGER

GERBER NAMES ANDREW GRITZBAUGH AS GENERAL MANAGER

 Andrew Gritzbaugh – Gerber

Andrew Gritzbaugh – Gerber

PORTLAND, OREGON (May 31st 2018) – Gerber, a category-leading leading global supplier of personal knives, multi-tools and problem-solving outdoor gear, announced today the appointment of Andrew Gritzbaugh as General Manager. 

An avid outdoorsman and US military veteran, Andrew has over 15 years of leadership experience across a variety of organizations. He joined Gerber in 2011 and through multiple positions has helped the organization refocus on its core consumers and fully realize its American identity.   

Andrew will oversee all aspect of the global business including; Product & Portfolio, Brand Strategy, Product Development & Innovation, Marketing, and Channel & Business Development.  He will also continue direct leadership over Brand Marketing.  

"I'm honored by the opportunity to lead the Gerber business and couldn't be more optimistic about the promising road ahead", said Andrew Gritzbaugh. "We have refocused the Brand on delivering innovation, quality and value to our core consumers, and with continued focus and a more aligned global strategy we are postured to transform the current momentum into long-term, sustainable growth. I'm extremely confident in our passionate global team and excited to continue building Gerber into an iconic lifestyle brand."

Andrew is based in the Portland, OR headquarters. 

Gerber, a division of Fiskars Brands Inc., is a category leading global supplier personal knives, multi-tools and problem-solving gear. It markets 300+ products in over 100 countries globally. The Portland, OR facility produces over 100 USA-made products and employs over 350 people. 
Built on the pillars of craftsmanship, innovation, an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users.  www.gerbergear.com  @gerbergear
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