BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

GERBER’S NEW EMPOWER AUTOMATIC KNIFE  SERIES IS NOW AVAILABLE FOR PURCHASE

GERBER’S NEW EMPOWER AUTOMATIC KNIFE SERIES IS NOW AVAILABLE FOR PURCHASE


PORTLAND, OREGON (April 9th, 2018) – GERBER, an industry-leading manufacturer of knives, multi-tools, and gear, announced today that the Empower™ series will be available for purchase on May 1st. The American-made automatic knife will be listed for $125 at retail and on Gerber’s website. The first look at the series came at Shot Show 2018 in Las Vegas, Nevada, where it debuted to awards, accolades, and positive reception from the industry.  The new series is available in 4 distinct styles, each with varying color and material combinations that aim to appeal aesthetically to the everyday carry consumer.

Urban Blue w/ Black Oxide Blade

“The Empower series navigates the user divide between EDC users and tactical operators with 4 colorways and a unique new blade shape,” says Karrson Koivisto, Product Manager for Gerber. “This American-made automatic knife is another distinct step in Gerber’s pursuit of delivering choice materials and world-class craftsmanship at an accessible price point. The Empower balances the innovation of Armored Grip™ Tech and a snappy opening mechanism with the time-tested durability of S30V steel and the battle-ready chassis of the Propel. It has the spirit of a warrior, evolved for the everyday carry user.”
Based on the chassis of the field-proven Propel, the Empower is Gerber’s newest American-made automatic knife.  Specifically designed with a focus on everyday carry, this daily workhorse wields lightning-quick deployment and safety-focused locking mechanisms. A false edge spear point blade (available in a stonewash or black oxide finish) delivers utility and piercing capability, ideal for survival situations and daily chores alike. The oversized plunge lock and safety slide partner together to provide unrivaled control when deployed, as well as keep it safely stowed when in pocket.  The Armored Grip™ handle scales offer reliable control and a tactile hand feel; photo-chemical etching provides a quick, confident grip as well as different design options to choose from.
The Empower joins an honored lineage of iconic products that are manufactured in the Portland, Oregon facility - learn more about Gerber’s commitment to American manufacturing here. As always, Gerber remains dedicated to crafting tools that stand the test of time, and each product is backed by Gerber’s limited lifetime warranty. 

Black w/ Stonewash Blade
 

 Black w/ Black Oxide Blade  

Black w/ Black Oxide Blade
 

Grey w/ Black Oxide Blade


About Gerber: Gerber is a leading global supplier of activity specific knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information please visit www.gerbergear.com.
 

GERBER INTRODUCES NEW  LIMITED EDITION G1-002 AT 2018 BLADE SHOW

GERBER INTRODUCES NEW LIMITED EDITION G1-002 AT 2018 BLADE SHOW

GERBER INTRODUCES NEW EMPOWER AUTOMATIC KNIFE SERIES AT SHOT SHOW 2018

GERBER INTRODUCES NEW EMPOWER AUTOMATIC KNIFE SERIES AT SHOT SHOW 2018