BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

GERBER SPONSORS BICONTINENTAL MOTORCYCLE  EXPEDITION LED BY ARMY VETERANS

GERBER SPONSORS BICONTINENTAL MOTORCYCLE EXPEDITION LED BY ARMY VETERANS

PORTLAND, OREGON (August 23rd, 2017) – GERBER, a leading direct supplier of mission-essential knives, tools and equipment to the US Military, is proud to be the primary sponsor of Where the Road Ends - supporting a team of US Army veterans as they embark on a dangerous expedition from the artic-circle to the southern-most tip of South America on custom-built motorcycles. The journey will last the better part of 3 months and take the team through the infamous Darien Gap, a 100 mile stretch of untamed jungle between Panama and Colombia.

Four Army vets. Four motorcycles. Fourteen countries. One impassible jungle.

[ From left: Wayne Mitchell, Richard Doering, Mike Eastham, Simon Edwards ]

The team will depart from Deadhorse, Alaska in mid-November where they will brave subzero temperatures and treacherous ice to reach the Darien Gap during January’s dry season, the only time when passage is possible. 

 The trip will be documented along the way through Gerber’s blog The Range, as well as through Gerber’s social feeds (Facebook & Instagram), and culminate in a full-length documentary produced post-expedition.

Gerber’s contributions to the expedition include cash to support planning, reconnaissance, operations, provisions and fuel as well as a variety of mission-essential gear including Machetes, Multitools, Knives and Equipment. Additionally, Gerber has donated its famed ‘Black Boar’ Ford Quad Conversion Van that previously travelled the country in 2012 on the ‘American Expedition’. The ‘Black Boar’ will act as a chase vehicle for portions of the trip supporting video production, carrying mechanical supplies and acting as an emergency aid station.

"Wayne and team are a determined group of professionals with a thirst for adventure.” said Andrew Gritzbaugh, Vice President of Marketing at Gerber. “They represent the unwavering spirt of the American Veteran, and we are thrilled with the opportunity to provide support for their ambitious journey.”

Follow the Journey here: http://blog.gerbergear.com/challenges/where-the-road-ends/

Meet the crew and see their vehicles at these upcoming Media Dates:

  • August 26-31               Bonneville Salt Flats, Utah Bonneville Speed Week,
  • September 21-24         Columbus, OH - AIM Expo Booth #1459, Columbus Ohio
  • November 4                 Anchorage, AK - 2017 Kick Off Party & LSF Fundraising Dinner

About WTRE: A team of U.S. military veterans will ride motorcycles from the Arctic-Circle to the tip of South America, crossing the infamous Darien Gap in the process. The team will overcome subzero temperatures, sweltering heat, and miles of untamed jungle to complete an expedition which can only be considered an ultimate test of will. For more information visit http://www.wheretheroadendsmoto.com/

About Gerber: Gerber is a leading global supplier of activity-specific knives, multi-tools, and problem-solving gear.  Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information visit www.gerbergear.com

Media Contacts: Matt Aboussie, Backbone Media – Matt.Aboussie@backbonemedia.net                Andrew Gritzbaugh, Gerber – Andrew.Gritzbaugh@gerbergear.com 

Wayne Mitchell, WTRE – Way_Mitchell@hotmail.com

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 GERBER ANNOUNCES NEW SHARKBELLY IPA  IN PARTNERSHIP WITH BONEYARD BEER

GERBER ANNOUNCES NEW SHARKBELLY IPA IN PARTNERSHIP WITH BONEYARD BEER