BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

GERBER SUPPORTS VETERANS THROUGH  NEW PARTNERSHIP WITH TEAM RWB

GERBER SUPPORTS VETERANS THROUGH NEW PARTNERSHIP WITH TEAM RWB

PORTLAND, OREGON (March 2nd, 2017) – Gerber, a leading direct supplier of mission-essential personal knives, tools and equipment to the US Military, announces a long-term partnership with Team Red, White and Blue (Team RWB). The multi-year program directly supports the organization’s mission of enriching the lives of America’s veterans by connecting them to their community through physical and social activity.

Founded in 2010, Team RWB and its over 115,000 members are bringing veterans, their families, and American citizens together through authentic social interaction, community physical fitness, and shared experiences in over 209 communities across the globe.

Team RWB accomplishes their mission via two core programs: the Chapter and Community Program (CCP) and Leadership Development Program (LDP). Through the LDP, ‘Eagle Leaders’ progress through incremental levels of leadership roles beginning at Social Director to Chapter Captain. At the pinnacle, they join the Eagle Leader Fellowship, a twelve-month leadership development experience focusing on leadership education, mentorship, and experiential learning. Upon completion of this intensive course, the new leader is recognized within the organization and awarded a Gerber “Still Serving” kit. This kit allows Gerber the opportunity to honor their commitment to their nation and their communities.  

 

Additionally, Chapter and Community Programs (CCP) with an outdoor activity focus are supported with “Gerber Gear drops”, properly equipping participants with the American-made knives and tools they were accustomed to while in service. 

2016 National Eagle Trail Running Camp

2016 National Eagle Rock Climbing Camp

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“Gerber’s close relationship with the US Military has been the backbone of the business over the last decade, and reflects our ongoing focus to serving US service members with high-quality, American-made products.” said Andrew Gritzbaugh, Vice President of Marketing at Gerber. “Gerber’s commitment to service members extends beyond their time in active duty and we’re honored to support such a strong, growing, and impactful organization. Team RWB’s community-based approach is both unique and results driven, which reflects the unstoppable character of our nation’s veterans who are still serving.”

Gerber’s contributions include financial support and product donations that will help enable outdoor events for chapters throughout the United States. 

“We believe that engaged and empowered veterans are an incredible asset to our communities and to America. Together, Gerber and Team RWB are providing Eagle Leaders and veterans with opportunities to engage in healthy behaviors through outdoor events and activities in their communities that lead to more enriched lives." said Brandon Young, Director of Development for Team RWB.

Learn more about Team RWB and how to join the team here:

www.teamrwb.org #Eaglefire

Learn more about Gerber here:

www.gerbergear.com #StillServing

Products: Gerber US-Assist pocket knife and Center-Drive Multi-tool

GERBER INTRODUCES NEW FISHING COLLECTION BUILT  FOR THE ADVENTURE ANGLER

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THE MULTI-TOOL JUST GOT A REALITY CHECK. Gerber introduces the Center-Drive Multi-tool

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