BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

THE MULTI-TOOL JUST GOT A REALITY CHECK. Gerber introduces the Center-Drive Multi-tool

THE MULTI-TOOL JUST GOT A REALITY CHECK. Gerber introduces the Center-Drive Multi-tool

PORTLAND, OREGON (Oct 18th, 2016) – Gerber, leading the industry in knives, tools and equipment for over 75 years, announces the introduction of the multi-tool that will redefine the category – the Center-Drive. Challenging the status quo, it delivers real and compelling advancements in capability and serves the professional end user like none before it. 

  

CENTER-DRIVE Multi-Tool

Available November 1st 2016 | Price $119.00 MSRP [multiple sheath + tool kit options available]

www.center-drive.com

The Center-Drive. Gerber’s new multi-tool offers uncompromising performance through revolutionary design. Innovative Center Axis Tech™ aligns the full-size driver in the center of the tool to yield maximum torque and rotation, just like the real thing. No productivity is sacrificed with the addition of a 30% larger outboard blade and one-thumb opening sliding jaws. Full size, real tools - the multi-tool just got a reality check.

Screw Conventional Thinking.

It seems so obvious – but until now no multi-tool has ever offered a full-size driver on the center axis with a standard bit. The result is all the ergonomics and torque you’d expect from the real thing, ready at the flick of a thumb.

Cut the B.S.

Get right down to business. A single flick of the thumb gets you access to a full-size outboard knife that is 30% larger than the competition. Don’t worry; reverse thumb support gets the job done in confidence. No compromises – in no time.

Bend it to Your Will.

Adjust to your environment, or force it to adjust to you. It’s your choice. One-thumb opening sliding jaws deliver instant command of the spring-loaded pliers, so you can take control of whatever’s at hand.

 

Media Contact: Matt Aboussie, Backbone Media, Matt.Aboussie@backbonemedia.net 

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