BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

evo Opens New Retail and Demo Center at LOGE Entrada, in Bend, Ore.

evo Opens New Retail and Demo Center at LOGE Entrada, in Bend, Ore.

LOGE_BendEvo-4.jpg

 The new evo location will offer both gear rental and retail to adventure travelers

SEATTLE June 1, 2018 — With demo bikes rolling out onto iconic Bend mountain bike trails over Memorial Weekend, Seattle-based action sports, lifestyle, and outdoor retailer evo kicked off the summer with lodging partner LOGE Camps in Bend, Oregon. The new retail space is part of a larger partnership with LOGE, a hospitality brand that caters to surfers, skiers, snowboarders, mountain bikers and all outdoor enthusiasts, and will be located in the lobby of LOGE’s new Bend destination.

The new evo location features clothing and accessories, as well as a demo center for bikes, skis, snowboards and river surfboards for the Bend Whitewater Park. evo has demo centers at other LOGE locations—including a surfboard and wetsuit fleet in Westport, Washington and a new bike demo fleet coming soon to Leavenworth, Washington—but this is the first that incorporates both rental and retail.

The Bend location is part of evo’s expansion in a rapidly changing retail environment. Long-focused on community events and gathering space through its own retail stores, evo has broadened its approach with a growing travel program, including a stake in LOGE Camps, bringing together hospitality, outdoor recreation and access to gear for adventure travelers seeking a new experience.

“We’re thrilled about the opportunity to be more deeply immersed into the LOGE experience,” said Bryce Phillips, evo’s founder and CEO. “LOGE continues to build amazing locations that share our same passion for community and recreation, and Bend exemplifies that best. With access right onto the Phil’s Trail network, Mt. Bachelor just up the road and the river surf wave a short distance into town, we’re able to provide LOGE guests the convenience of having everything they need for their adventures on site.”

The Bend destination will also be one of evo’s future offerings in the company’s successful evoTrip adventure travel program, which curates ski, surf, and bike trips all over the world. Currently, evo offers evoTrip packages to LOGE locations in Westport and Leavenworth, Washington.

evo media contact:
Kim Beekman
Backbone Media
Kim.beekman@backbonemedia.net
(970) 963.4873 ext 212 


evoTrip x LOGE Summer Getaways:

Leavenworth, Washington

July 12–15, August 2–5

Screen Shot 2018-06-11 at 2.00.22 PM.png

Leavenworth, WA is an idyllic mountain town on the eastern slopes of the Cascade Mountains. Enjoy the quaint riverside town surrounded by world-class mountain biking, hiking, rock climbing, river rafting and more.

Trip includes:

• Scenic train transportation from Seattle to Leavenworth

• Lift ticket for Steven’s Pass Bike Park

• Optional SUP or guided rafting adventure

• Gear from Dakine and our other favorite brands

• SUP or mountain bike demos and more!

https://www.evo.com/adventure-travel/north-america/washington/loge-leavenworth

 

Westport, Washington

August 9–12

Screen Shot 2018-06-11 at 2.00.34 PM.png

Located on the Washington coast, LOGE at The Sands in Westport is the ultimate surf camp! With access to PNW surfing and quintessential beach town vibes, Westport feels far out, but is close to the metropolitan centers of the PNW.

Trip includes:

• Round-trip transportation from Seattle to LOGE

• Surf rentals and coaching

• Wine tasting

• Gear from Dakine and our other favorite brands

• Your stay at LOGE and more!

https://www.evo.com/adventure-travel/north-america/washington/loge-westport-surf

 

evo and Loge Join Forces to Create Unique Outdoor Experiences

evo and Loge Join Forces to Create Unique Outdoor Experiences