BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS   

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

GRUNDÉNS INTRODUCES TWO NEW BOOTS TO THE DECK-BOSS COLLECTION

GRUNDÉNS INTRODUCES TWO NEW BOOTS TO THE DECK-BOSS COLLECTION

POULSBO, WASHINGTON (OCT 1, 2018) –  Grundéns, producer of the world’s leading foul weather gear, today introduces two new versions of the popular Deck-Boss Boot. The collection will now include three models; Deck-Boss Boot, Deck-Boss Boot Safety Toe, and Deck-Boss Boot Insulated.

“Our first Deck-Boss Boot has been successful in the commercial-fishing market, and our expanded lineup of high-performance, purpose-built boots will appeal to fishermen that need these specialized features,” says Curtis Graves, Grundéns director of product design. “We built on the features of the original Deck-Boss Boot platform, and through extensive testing and new materials technology have added two new versions designed to perform in the most extreme working environments.”

All three Deck-Boss models use Grundéns proprietary SRC rated Herkules Grip™ outsole (the highest level of slip resistance testing on the market) for superior traction in all environments. Built to be tough and durable, all Deck-Boss Boots are made with an injection molded 15-inch upper that eliminates delamination and cracking. The flexible upper folds down when the full height is not needed, and a 1-inch groove holds a durable silicone band that keeps legs dry. Made with premium synthetic rubber, all Grundéns Deck-Boss Boots are proudly manufactured in the Pacific Northwest.

“We listen to fishermen and use their input to help direct the products we build,” says Mat Jackson, Grundéns CMO. “These two new Deck-Boss Boot models reinforce our commitment to commercial fishermen, and to building the best gear possible to keep them at the top of their game while on deck.”

 Grundéns Deck-Boss Boot Collection

Grundéns Deck-Boss Boot Collection

NEW Deck-Boss Boot 15” Safety Toe

The Grundéns Deck-Boss Boot Safety Toe is designed for superior safety and performance. Built with an ASTM certified steel safety toe and puncture resistant full-length steel shank, Deck-Boss Boot Safety Toe delivers protection where it matters most. Available 10/10/2018, MSRP $154.99 grundens.com.

Grundéns Deck-Boss Boot Safety-Toe

NEW Deck-Boss Boot 15” Insulated

The Grundéns Deck-Boss Boot Insulated utilizes 5mm of AeroGel™ insulation through the entire upper, providing superior warmth and a 40% reduction in weight, when compared to the competition. Available 11/10/2018, MSRP $159.99 grundens.com.

Grundéns Deck-Boss Boot Insulated

ABOUT GRUNDÉNS: Carl A. Grundén began producing traditional waterproof oilskins in 1911 for the fishermen of the North Sea in Grundsund, Sweden. Material shortages during World War I forced the company to close but in 1926 Grundéns Regnklader AB was founded and has been producing quality gear ever since. Today, the brand operates globally from Stockholm, Sweden and Poulsbo, Washington. Learn more at grundens.com.

 

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GRUNDÉNS INTRODUCES NEPTUNE THERMO FLEECE-LINED FOUL WEATHER GEAR.

GRUNDÉNS INTRODUCES NEPTUNE THERMO FLEECE-LINED FOUL WEATHER GEAR.

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