BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS  

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Grundéns Launches Shoreman Line of Seafood Processing Gear

Grundéns Launches Shoreman Line of Seafood Processing Gear

POULSBO, Wash. (Feb 2, 2017) – Grundéns, producer of the world’s leading foul weather gear, today introduces the new Shoreman line. Specifically designed and built for use in seafood processing facilities, the new line of jackets, bibs, and aprons is phthalate-free and delivers maximum comfort to those who work long hours in wet environments.

“We’ve consistently heard the need for quality gear for those working the processing lines and designed the Shoreman to fit those needs specifically,” says Mike Jackson, Grundéns President. “We built a line of rain gear that won’t need replacement every season, ultimately bringing costs down for the workforce, and allowing workers to perform their jobs while staying warm and dry.”

Available at retail in April 2017, the Shoreman series is streamlined and affordable. Constructed with 530g/m2 phthalate-free double coated PVC Polyester, Shoreman does not have a fabric liner and is coated on both sides for easy cleaning and odor resistance. Raglan cut sleeves provide ease of movement, and metal snaps last longer than plastic alternatives. The Shoreman apron features suspenders instead of a neck-strap to reduce fatigue on the wearer. Jacket, Bibs, and apron all retail for $55.

As the lowest priced PVC gear offered by Grundens, Shoreman may find favor with the recreational fisherman seeking value and not requiring the heavy duty professional gear that is the hallmark of the Grundens brand. However, it is not designed for daily use in the rigors of offshore fishing.

About Grundéns:

Carl A. Grundén began producing traditional waterproof oilskins in 1911 for the fishermen of the North Sea in Grundsund, Sweden. Material shortages during World War I forced the company to close but in 1926 Grundéns Regnklader AB was founded, and has been producing quality gear ever since. Today, the brand operates globally from Boras, Sweden and Poulsbo, Washington. Learn more at grundens.com.

Grundéns Deck-Boss Boot Wins Miami Boat Show Innovation Award

Grundéns Deck-Boss Boot Wins Miami Boat Show Innovation Award

Grundéns Launches Harvestor Pro Foul Weather Gear

Grundéns Launches Harvestor Pro Foul Weather Gear